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Intel’s Cable-Killing TV Service Takes A big Step Toward Launching

Discussion in 'Google TV General Discussion' started by Wisdom, Jun 25, 2013.

  1. Wisdom

    Wisdom New Member

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    Intel is hard at work on efforts that it hopes will shake up the pay-TV market and potentially kill cable as we know it today, and those efforts recently took a big step toward become a reality, according to a new report. Santa Clara-based Intel has been confirmed to be working on its own set-top box and associated television service that could potentially change the way viewers consume TV. The company is also looking to shake up TV advertising, and is willing to pay as much as 75% more for content than traditional cable providers because its box will utilize a built-in camera to collect data on viewers' habits that it will then use to serve targeted ads. Now, according to a new report, Intel's set-top box and service are being tested by thousands of Intel employees in three different markets .....

    CNET on Tuesday reported that more than 2,000 Intel workers in Northern California, Arizona and Oregon are currently testing the new pay-TV service, and that figure is apparently growing each day. The site says Intel's TV project is code-named "Black Box Project ...."



    GET COMPLETE DETAILS HERE Intel TV Beta Testing: Black box pay-TV service now in testing | BGR
     
  2. Wisdom

    Wisdom New Member

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    Intel's TV 'Black Box Project' poised for big changes in debut

    The company is testing its take on the TV set-top box with more than 2,000 employees, but the final version launching later this year will be very different from the trial product, CNET has learned ....



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    Intel hosted a pop-up store in New York's Meatpacking District in May to show off ultrabooks to consumers.

    (Credit: Shara Tibken/CNET)
    Thousands of Intel employees have exclusive trial access to the company's up-and-coming TV service, but what they're using is leaps away from the final product, CNET has learned. As CNET earlier reported, Intel in late March started conducting closed trials of its Internet TV service and set-top box with company employees in three West Coast markets. We've now learned more about that test program, code-named the "Black Box Project."
    Currently, more than 2,000 Intel employees in Northern California, Arizona, and Oregon are testing the product in their homes, people familiar with the matter told CNET. That number could "grow substantially," one person said, with new testers being added every day.
    Related stories:

    The test product installed in each home involves early trial hardware and an old version of the user interface design, those people said. The software being tested will have many similarities to the final version -- such as how users navigate the system -- but the hardware design will be completely different, they said. "What people are using now is not the final product," one of the people said.
    In addition, the trial content available on the box "is not representative in any way, shape, or form of what will be on there" at launch, the person said.
    Intel earlier revealed that it plans to launch hardware and software later this year that lets users watch live TV, on-demand programs, and other content in their homes and on mobile devices. The subscription service will deliver the programming over a broadband Internet connection, known as "over the top," and the trial is critical to Intel's preparations for launch. The company has pretty ambitious efforts in the Internet-based TV business, but a weak launch could set back its efforts or kill the business entirely.
    With the test, Intel gathers information about areas such as order taking, logistics, usage habits, quality and stability of the product, the performance of the back-end system, and the responsiveness of Intel's customer service system, known as "Audience Care," the people familiar with the trial said. Intel then incorporates the feedback into updates, which is the main reason that many aspects of the test version don't resemble the final product, the people said.
    The software used by employees in the trial will be "something very close to the final product" in terms of user interface, look and feel, navigation, and other features by the end of the test program, one person said.
    All employees participating have to go through confidentiality training, and they're only allowed to use the device and service in their own homes with their families, the people said.
    While Intel has been testing the product for months, it still faces some hurdles. One of those is reaching content deals. Time Warner Cable and other cable TV providers have been pressuring channel owners to shun pacts with Intel and other Internet-based TV providers, but Intel has said it would have deals done in time for a 2013 launch.
     
  3. Wisdom

    Wisdom New Member

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    Seems like every week, their is a new TV set top box ....!(l0l):cool:
     
  4. revue5

    revue5 Well-Known Member

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  5. Wisdom

    Wisdom New Member

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    I would love to be a beta tester ....(lol):cool:
     
  6. CatfishRivers

    CatfishRivers Well-Known Member

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    I think the quality of the Intel box experience will be good - but this device will be a disappointment for cord-cutters hoping to save money by dumping cable for the Intel box. Intel has already stated that pricing to customers will not offer any discounts over traditional cable. They won't offer ala carte channels either - but they will probably offer smaller TV channel subscription packages than traditional cable - at rather hefty prices.
     
  7. guest

    guest Active Member

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    "What if TV aired on your schedule, all day, every day? This is the reality Intel will reportedly try to create with its upcoming pay TV service. Add-ons like on-demand content and local DVR services from current pay TV providers are a nice convenience, but Intel will reportedly look to take things to the next level by providing a cloud-based DVR service that records everything, all the time. According to The Wall Street Journal, the killer feature of Intel's forthcoming pay TV service will "include a server farm to record every piece of programming aired-local, national and international-and store it for at least three days in the 'cloud.' " The paper noted that by using Intel's set-top box, TV subscribers will not have to manually schedule recordings or even own a DVR. According to an earlier report, Intel's service will also utilize a video camera and other technology to monitor people's viewing habits and serve targeted advertisements."


    Intel Cloud DVR: Intel?s TV service will record everything | BGR


    Note: Intel will not be adding the camera due to privacy concerns.

    Edit: We know this level of cloud storage capability exists due to recent revelations about the N.S.A. Go for it Intel!
     
    Last edited: Oct 16, 2013
  8. CatfishRivers

    CatfishRivers Well-Known Member

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    The Intel box has been delayed again until next year.

    Intel delays launch of its OnCue over-the-top TV service. | Digital Trends

    IMO the whole project is in deep trouble - and it's looking like the Intel box will amount to nothing but vaporware. The Content providers haven't been signing on for this in any meaningful way.

    Plus Intel was looking to hedge some of the risk by taking on a partner - they approached Samsung about a partnership for the box and Samsung didn't want anything to do with it.
     
    Last edited: Oct 16, 2013
  9. guest

    guest Active Member

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    Amazon is a serious player in cloud services. Amazon Web Services, Cloud Computing: Compute, Storage, Database I think that I read somewhere that in the short time Amazon's been in this line of business, they've already pulled in billions in additional revenue. So much that it will be the majority-contributor to profitability in the near future!


    That said, a cloud DVR should be what is incorporated in Amazon's upcoming set-top box. Amazon Set-Top Box Coming By End Of Year: WSJ


    And no one can argue that they haven't done their homework and don't have licensing deals in their backpocket! See here. Amazon.com: Amazon Instant Video: Amazon Instant Video


    Bezos is a negotiator. Maybe better than Shatner (lol)! Let's hope an AmazonTV delivers the goods!
     
  10. jonw747

    jonw747 Well-Known Member

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    I'm thinking Amazon will first and foremost take care of Amazon, like they always do. The industry just seems to be getting more fractured.
     
  11. guest

    guest Active Member

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    I agree with you regarding the balkanization of the industry. Balkanization - Wikipedia, the free encyclopedia The optimal set-top box of the future will not be sold by a company in our media-generated stream-of-consciousness - Google/LG/Samsung/Apple/Amazon. The usual (timid) suspects. It will be from a pirate developer operating in a country not bound by DMCA or international patent laws. All the devices on the market are hobbled in one way or another. Change. It's what's for dinner! I'm hungry. How about you?
     
  12. guest

    guest Active Member

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  13. zim2dive

    zim2dive Active Member

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