Quantcast

Intel Planning TV Platform That Targets Ads Via Facial Recognition

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jun 8, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,605
    Likes Received:
    877
    Trophy Points:
    113
    Intel planning TV platform that targets ads via facial recognition, says Reuters | The Verge (click for full article)

    "After its failed Google TV venture, Intel is reportedly working on a set-top box for a new TV service that would allow it to broadcast targeted ads based on facial recognition. The technology will apparently stop short of identifying individuals, but could provide information such as age and gender that would be valuable to marketers. Reuters' sources say that the company is in negotiations with content providers for selective licensing of networks and shows, though the providers are predictably reluctant to allow their cable packages to be broken up into less expensive pieces. The sources say that Intel is pushing to launch the service before the end of this year.


    "They've told us the technology is going to be so much more interactive with ads that you can make more money. But it's just a little unproven."
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,605
    Likes Received:
    877
    Trophy Points:
    113
    Is it just me - or does this sound a little creepy?
     
  3. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,605
    Likes Received:
    877
    Trophy Points:
    113
    Intel Wants To Sell Your Face To Advertisers - Technology News - redOrbit (click for full article)

    "Last December, (6 months and 1 day ago, to be exact) Google's Executive Chairman Eric Schmidt sat on stage at Paris's LeWeb conference and made an incredibly lofty prediction: "By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded." Google had announced a partnership with Intel to build these Google TVs the year before, and sales had yet to take off by the time Schmidt took the stage.


    Clearly Google TV is nowhere near the expectations Schmidt had set, but this hasn't stopped Intel from going back to the drawing board to create a new, virtual television service which will watch you as much as you watch it, selling your face-time to advertisers.


    According to Reuters, Intel is sweet talking advertisers and content providers in order to get their latest television invention off the ground. Intel may be having some trouble persuading the content providers to let loose of their current business model, however; An issue all who have gone before them have had as well.


    Intel has also been trying to keep quiet about their alleged push into the television business for fear they wake up a sleeping giant who has also been rumored to enter the same industry any day now.


    Reuters cites "People Familiar With the Matter," saying Intel has been in negotiations for months, showing off a facial recognition technology which will allow advertisers to show specific ads for Dad, Mom, Junior and Little Sis. While this technology allegedly doesn't distinguish specific people, it can determine age and gender."
     
    Last edited: Jun 8, 2012
  4. arrowrand

    arrowrand New Member

    Joined:
    Aug 10, 2011
    Messages:
    62
    Likes Received:
    3
    Trophy Points:
    0
    If this ever becomes ubiquitous, I've got a roll of thick black gorilla tape to put over their spy cam.

    If they can't take the fact that some man show is currently playing and know that there is a high probability that a male is watching the TV, they're stupid. I don't like the idea of my sat box phoning home to report what I'm watching, but that beats a nanny cam.

    Cameras can be taped over rather easily.

    Sent from my Galaxy Nexus using Tapatalk 2
     
  5. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,605
    Likes Received:
    877
    Trophy Points:
    113
    Intel's new smart TV platform is Microsoft Kinect, minus the Xbox media partnerships | VentureBeat (click for full article)

    "After months of rumblings, new details have emerged about Intel's new plans to launch a smart TV platform - and it actually sounds pretty cool.


    Back in March, Intel was rumored to be working on producing its own set-top box as well as a subscription-based TV service/platform that could launch by late 2012. Intel was previously thought to be done with the smart TV market, having ceased production of its high-powered (and expensive) chipsets for Google TV and D-link's Boxee Box in October.


    Now, we're hearing that the new smart TV platform may have quite a bit in common with Microsoft's Kinect technology, according to a Reuters report this morning. The platform is said to display targeted ads based on facial recognition, gender, age range, etc. It won't capture information down to the individual level (for example, it won't see Sally from Wisconsin creepily smiles at laundry detergent commercials involving stuffed bears).


    This is very much like the technology that could be employed by Microsoft's Kinect-based NUads, which I pointed out as something that could save the ailing TV industry from declining ad revenues."
     

Share This Page