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Intel Focuses on Tablets, Not Google TV Box

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Oct 11, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Intel Focuses on Tablets, Winds Down Digital Home Group


    10/10/2011

    [​IMG]
    Intel's Digital Home Group (DHG) is responsible for the consumer electronics versions of the Atom SoC family. Last year we saw the launch of the Boxee Box and Google TV, both based on the Intel DHG's CE4100 Atom SoC. At the time Intel had grand plans for the Atom CE line, however today things have changed.

    The DHG as we knew it is no more. Intel will continue to focus on CE applications of its SoCs however it will focus exclusively on the IP set-top media processor and gateway/cable businesses. Intel's information is somewhat vague but it's my understanding that the Digital TV processor business is what's being axed, and this is the group that ultimately sold into Boxee/Google TV.


    The engineers working in the DHG have since been folded up into the newly formed tablet organization under Doug Davis. The folks working on the Atom CE parts arguably had even more mindshare penetration than those working on the smartphone/tablet Atom SoCs, so the move can only be a good one as the two groups will be able to combine expertise and experience.


    This move could also be a sign of things to come. Intel sees synergy between the tablet and the TV. Perhaps Intel sees the future of Boxee Box/Google TV offerings as being driven by a tablet rather than a stationary set-top box?

    It seems odd at first glance for sure, since there's obviously a benefit to having something permanent outside of your TV. But if you've already got a cable box, maybe a tablet is a better way to extend its functionality rather than adding another box to the stack.


    SOURCE
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Well there's always ARM chips. The ARM chips use less power, run cooler, and cost less. I'm not crying about it. -;)
     
  3. Rickaren

    Rickaren New Member Staff Member

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    Looks like ARM just won the smart TV war
    Oct. 11, 2011





    • [​IMG]
    • Intel is shuttering its Digital Home Group, which means that the next generation of Google TV and Boxee devices will be powered by ARM-based chip sets. The folks who have been working on Intel’s CE products are absorbed by the company’s tablet group, AnandTech reported Monday night. Intel has since confirmed the move. “This was a tough decision – Intel led the creation and launch of the smart TV category and its first products,” I was told by a spokesperson.

    Intel’s Digital Home Group was behind the CE4100 Atom processor, which powers D-Link’s Boxee Box, Logitech’s Revue and Sony’s Google TV products. The company will now exit the connected device space and instead concentrate its TV efforts on chips for the next generation of pay TV set-top boxes and residential gateways, which is industry-speak for cable modems.

    I asked Google and Boxee how they felt about the move, but both companies shrugged it off as a minor hiccup. “Boxee’s always been hardware agnostic. We built Boxee to run on multiple chipsets,” Boxee VP of Marketing Andrew Kippen said via email, adding: “Our first Alpha was actually built on an ARM based chipset.” He also pointed out that Intel will continue to sell and support the CE4100, which means that the current-generation Boxee Box won’t be disappearing any time soon.

    Google didn’t seem too worried either. “Intel has been a great partner for us throughout the launch of Google TV. We continue to work with many chipset partners, including Intel, to bring new Smart TV products to the market,” a spokesperson told me via email – and if I had to guess, I’d say those future products are more about the intersection of TVs and tablets than traditional Google TV boxes.

    It’s
    been clear for a while that the next generation of Google TV devices will be powered by ARM-based chipsets, which should also bring the price of these devices down significantly. Sources familiar with the matter told me today that Google has in fact multiple deals for these kinds of devices sealed.
    All of this makes me wonder whether Intel’s decision to pull out of this market may actually have been a reaction to a move away from it’s platform, or whether it was based on the sales numbers of current-generation smart TV devices – which
    haven’t been great, to put it kindly. Either way, the big winner at the end of the day seems to be ARM.

     
  4. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    Great call catfishRivers!!
     

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