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IKEA Beats Apple, Google To Smart TV Market

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Apr 17, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    IKEA Beats Apple, Google to Smart TV Market | NBC Los Angeles (click for full article)

    "Forget waiting for Apple or Google to invent the future of television. IKEA has already beaten the two Silicon Valley titans to the punch -- or at least it hopes so.


    The Swedish furniture-maker announced Tuesday that it will begin selling televisions at some its stores this year.


    The IKEA book tube won't be an ordinary television supplemented with confusing IKEA instructions. Instead the television will be an LED Internet-wired set complete with CD, DVD and Blu-ray players.


    The box will come in one self-contained, self-assembled piece in four different sizes and three different colors.


    The IKEA box, known as the UPPLEVA, the Swedish word for experience, will also have the ability to connect to iPods and other mobile devices.


    It will begin selling in Sweden, France, Poland, Germany and Italy in June for $955. It will hit the rest of the world early next year. "
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    IKEA To Join Google, Apple In The 'Alternative TV' Market | The Daily Feed | Minyanville.com (click for full article)

    "Swedish furniture giant IKEA is looking to get into television. Beginning this month in a few European stores, the purveyor of cheap DIY home furnishings will sell the HDTV stand/entertainment system Uppleva.


    Hoping convenience and customer thriftiness will prevail over the need for truly bleeding edge equipment, the company is packaging a serviceably standard television with the cabinet in hopes of grabbing shoppers looking for both. A press release from Chinese company TCL Corporation confirms that they are working with IKEA to make the electronics.


    But they're not really selling just a TV and its supporting furniture. IKEA is selling a TV cabinet that comes with everything. The Uppleva has a built in HDTV, Blu-ray/DVD player, and wireless subwoofer."
     
    Last edited: Jun 11, 2012

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