How the Software Industry Is Being Reborn | Techland | TIME.com (click for full article) "It seems like you can't go anywhere in Silicon Valley without hearing about someone who's making an app. Apps are all the rage these days and software engineering is one of the hottest jobs all over the world. But in the not too distant past, there wasn't this much excitement around software. In fact, I have heard from many executives who have been around a while that the excitement around software and apps today reminds them of the same excitement around software when personal computers were first gaining steam. Although there are some similarities between the industry today and the PC software industry when it was first getting started, the excitement around software today is taking place on an entirely different kind of computer. The excitement around software today is entirely focused on touch computers like smartphones and tablets. "