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"Google TV Was a Beta Product"!

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Aug 27, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    August 27, 2011

    Schmidt hints at reboot for Google TV



    Google TV, the search company’s troubled internet-television service, will soon be getting a reboot, its executive chairman, Eric Schmidt, hinted on Saturday.


    Speaking after delivering Friday’s MacTaggart lecture at the Edinburgh International TV Festival, Mr Schmidt said Google was in discussions with all the major UK broadcasters ahead of a European launch of set-top boxes using its software early next year.


    The service, which uses the same Android operating system that is used in smartphones, brings a web browser to the TV set and is designed to bring to the living room a trove of internet video from sites such as YouTube, which Google owns.
    But Google has struggled to secure support from several key broadcasters in the US and sales of Google TV boxes from electronics manufacturers such as Sony and Logitech were below expectations.


    Mr Schmidt admitted that the first version of Google TV, which was released last autumn, has “not been a huge success”, something he blamed on long TV product replacement cycles and the fact that it was a “beta” or test version.
    “I think it's a beta product,” he said. “Google typically brings out beta versions, and they’re not for the faint of heart, and I think that’s what you saw. We were not able to get the product perfect before we shipped it.”


    Logitech was forced to cut the price of its Google TV-based Revue device twice from $300 to $100 during its first nine months on sale.


    In spite of the slow start, Google has continued to develop the service, working on a redesigned interface that is easier to use without a complicated remote control.


    Mr Schmidt said that Logitech and Sony were both still “on board” for Google TV, with “many more [partners] coming”. “Wait shortly for an announcement,” he said.


    He predicted that Google TV would move from a standalone set-top box to being incorporated within all brands of television sets within five years.


    “Virtually all the television manufacturers on their very high end will eventually adopt Google TV ... or perhaps one of the competitors that will emerge,” he said. “We know this space exists. The issue is getting that started, getting the applications built and so forth, and that’s taken quite a while.”


    Industry analysts have been critical of Google TV thus far.


    “This is a device that is mired in miscommunication and misperception,” said Nigel Walley of UK media consultancy Decipher. “Seasoned professionals are not clear what it actually does ... There is very little new and innovative in Google TV.”
    In the UK, Google TV will be competing with YouView, an internet-TV joint venture between the UK’s free-to-air broadcasters, including the BBC and ITV, alongside leading broadband providers.


    Where Google TV’s service keeps broadcast and internet video separate, YouView will attempt to blend the two into a unified experience, as Virgin Media’s recent Tivo and British Sky Broadcasting’s SkyAnytime+ already do. Google TV also offers full unrestricted access to the open web, unlike the “walled gardens” of Tivo, SkyAnytime+ and YouView.
    Google’s recent acquisition of Motorola Mobility, primarily a smartphone maker, also brought with it one of the leading US providers of cable television set-top boxes.


    Mr Schmidt said it was too early to answer questions about what Google might do with that. Although some analysts expect Google to divest that part of the business, Sir Martin Sorrell, chief executive of WPP, this week said that he was worried by the potential for the search company to gather viewing data and undercut traditional forms of TV advertising.
    Ian Maude, internet analyst at Enders, said that securing more support from content owners would be key to making Google TV a success.


    “Until you have a viable platform with some momentum behind it, a lot of content providers will be reluctant to commit,” Mr Maude said. “So you end up with them offering big upfront guarantees to content companies to sign up. Google has deep pockets.”


    Google is not the only large technology company to struggle to break into the living room. Last autumn, Apple launched the second generation of its Apple TV set-top box after the first version achieved limited popularity.


    This week it emerged that Apple has stopped renting low-cost digital episodes of TV shows to Apple TV, as media companies moved back towards selling “download to own” copies. Apple TV has limited storage capacity and so relies on streaming one-off rentals or pulling in downloaded content from another computer in the home.


    On Friday, Mr Schmidt paid tribute to Steve Jobs, who this week stood down as chief executive of Apple as he struggles with illness.


    “He is the only person I’ve ever known who’s actually been able to merge the two worlds completely, with an artist’s eye as well as the definition of what great engineering is,” said Mr Schmidt, who served on Apple’s board for three years.


    SOURCE
     
  2. eferz

    eferz Well-Known Member

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    The problem is actually that Google could not deliver on their promise of the Android Market. Not that it wasn't perfect before it was shipped. It would have been more useful if there were third-party apps to expand the user experience. However, instead deploying the Android Market as originally promised, they decided to include Android 3.1 as part of the next major update which increased the delay.

    Since the Android 3.1 SDK was released in February, both Sony and Logitech seemed to have taper development for the current Google TV 2.1 platform. Therefore, platform support for the Google TV appears to have been abandoned by Sony, Logitech, and Google. So, if anything or anyone is to blame, it is Google for not meeting their original milestone, and Sony & Logitech in having too much faith in them.
     
  3. Cygnus

    Cygnus New Member

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    I imagine the people who paid $300 to "beta" test GTV can't be too thrilled of hearing that from schmidt... :rolleyes:
     
  4. Rickaren

    Rickaren New Member Staff Member

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    It's the price we pay as an "Early Adapter". Happens all-the-time.
     
  5. Cygnus

    Cygnus New Member

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    Not with me, I am a $99 "beta" tester :)

     
  6. arrowrand

    arrowrand New Member

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    Any time you buy a brand new product in a mostly new product category you're a beta tester. People realize that, even if they won't admit it. Google dropped the ball with Google TV and it may well be to late to save it. Only time will tell. I don't mind being a beta tester at $99. $249 was too rich for my blood when it was clear that Google TV wasn't ready for prime time.


    Sent from my iPad using Tapatalk
     
  7. ChrisG8

    ChrisG8 Well-Known Member

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    I may be in the minority but after owning a Revue for a couple of weeks, I think it is a great product as is. I really couldn't understand what it was supposed to do during the product launch and ignored it until the big price drop that got so much news. If I had one at launch to play with that works as well as this does, it would have been worth $300 to me. I don't know how well it worked at launch but after the update I loaded immediately after hooking it up, it does what I wanted from the product extremely well. I do see a lot of complaints from people that want other things and it may those aspects of the product are no better than beta stage.

    I find programs I want to watch, put those programs in my queue and come back to view the programs at my convenience. I use the Chrome web browser, the product has been rock solid for my simple needs. I found about 75 movies and other programs I wanted, my girlfriend found 25 she wanted and we are extremely happy as cord cutters.
     
  8. Chunkybug

    Chunkybug New Member

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    I can say that I got it for free from D*sh as they put me in a 5 week beta program back in October with no results at all..

    That beta program is dead now as far as I know for dish..

    Kev
     
  9. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    You can't say that about Direct TV though!!

    Their beta testing is very strong indeed...

    I have been beta testing there for the last 3-4 years weekly.....
     
  10. Chunkybug

    Chunkybug New Member

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    Yep D*rectv has always had a beta program with just about every set top box that they support...

    I was an early adapter to UltimateTv (For those who dont know it was the souped up version of a D*shplayer--->> Early Days Chuck Vs Dave..

    God I miss the days of C-Band and my T-90..Those days are long gone now but ....



    R.I.P. My beloved D*shplayer as she had by far "THE BEST PROGRAM GUIDE TO DATE THAT I HAVE SEEN BY FAR NONE" - Wolverine X

    ...Old School Baby!

    After Decades of Testing just about every device possible related to Television ( I am 40 and as a kid my Father always tested..) from C-20 to now our Beloved

    Googletv...

    My hobby for life as OTA is the best quality at "this time" for any broadcast by far none.....



    So the question Really is how do we incorporate the best quality broadcast with Real life hands on Perfect Set-Top-Box ???



    D*shplayer was close 10 years ago and our Box is not ......Yes our beloved little black box is good (and I hear you sony Goole Tv guys) but realize this that without Public opinion on your side it will never happen.........Google once again dropped the ball it is just a matter of time till support is no longer support

    And what I mean by this is that a new version will come out and that device will be supported further...
    Not saying that support will be dropped but come on peeps we are the ver 1 (Webtv days= Classic,Plus,D*shplayer,Msntv 1&2.) Even AOLTV gave it a shot in which I had...

    This is life the newest device rules for a few moments and Googletv dropped the ball due to "for sure" the major networks..

    So I use my black box for the excitement that was lost from testing satellite...

    Those were the days..

    And one more comment


    "Where the hell is my update""...

    Kevin


     
    Last edited: Aug 28, 2011

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