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Google TV Not Toast

Discussion in 'Google TV News' started by Rickaren, Mar 23, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Google TV Not Toast, But Some TV Makers Are Skipping It And Just Using Android

    Wednesday, March 23, 2011

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    Google TV, the company's software for TVs and set-top boxes, is not toast, despite a weak debut.

    Several companies are still betting on Google TV and will ship Google TV-powered televisions this year, we hear.

    But just as interesting is that other TV makers are skipping Google TV, and are instead just using Google's Android operating system as the basis for new TVs. These TVs could also ship this year or next year, we hear.

    This gives the TV makers what they want -- an operating system for next-generation, Internet-connected TVs -- without forcing them to necessarily give up any control to Google.

    And because Android runs on a bunch of chips, while Google TV currently only runs on Intel-based TVs, Android could be a better fit for many manufacturers, based on cost or component considerations.


    This is not necessarily a terrible thing for Google -- at least the TV makers are not going with something from Microsoft. But given the company's hopes to someday monetize Google TV sets through commerce and/or advertising, it's not great news, either.

    Why isn't everyone just going all-in on Google TV?


    Because Google TV doesn't help sell TVs yet. Consumers aren't basing their TV purchases on whether they ship with Google's program guide or app platform. (They may someday, but not now. At most, they just want to get to the Netflix stream.) And Google doesn't have a sales channel to push these products through.

    We've long said that the only way for Google TV to become a successful product is if it can become the "Android of the TV industry" -- basically the default operating system for most companies' TVs, the way Android is for smartphones. That may still happen, or it might not. We won't know for a few years.

    In the meantime, there will be plenty of competition. The latest news is that Apple is even supposedly considering licensing some of its software to TV makers. Microsoft will try to be at the table. Meanwhile, at some TV manufacturers, Google is already unintentionally competing with itself, as companies decide whether to bet on Google TV or just hack something together with Android.

    If we're lucky, in a few years, all this experimentation will result in a "smart" TV that's actually useful.


     
  2. Sebrina

    Sebrina New Member

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  3. MadDogMike

    MadDogMike New Member

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  4. Sebrina

    Sebrina New Member

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    Normally yes, but it's Apple he's got ABC, NBC, CBS & FOX wrapped around his little finger, especially ABC which is owned by Disney of which he is on the board of directors. No real coincidence that GoogleTV was denied service by these broadcasters, they've been very closely working alongside iTunes for some time now and for some Apple is a major source of income, GoogleTV cannot match that, therefore they have no incentive. Unfortunately I know this all too well working in the entertainment industry.
     
    Last edited: Mar 27, 2011
  5. DCAlexandria

    DCAlexandria Member

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    Dude sebrina is just yet another apple troll planted to come here and trash googletv. Best to ignore these mindless apple fans.
     
  6. harley man

    harley man New Member

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    i think google tv is here to stay and i still love it and i just got a ipad2
     

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