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Google TV & Intel: working together as partners

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Sep 13, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Original URL: Intel, Google 'optimize' chips for Android ? The Register
    Intel, Google 'optimize' chips for Android
    Today, tomorrow, and forevermore

    09/13/2011




    IDF 2011 Intel will add another layer to its ongoing partnership with Google, announcing that the two companies will work together to optimize all future releases of Android for Intel-architecture processors.


    "Google and Intel have been working together as partners in computing solutions for many years in the data center, on Google TV, on Chrome OS," Intel CEO Paul Otellini told attendees during his Intel Developer Forum keynote address on Tuesday. "And now our smartphone design teams have come together on optimizing our silicon and our designs for Android."

    [​IMG]Paul Otellini at IDF 2011



    Earlier this year, Otellini let it be known that Intel was porting the tablet-specific Android 3.0, aka Honeycomb, to Intel architecture. Apparently, the IDF announcement deepens and extends that effort.


    Andy Rubin, Google's senior vice president of mobile, joined Otellini on stage, and effused about partnering with Intel. "The partnership has been great," he said. "We've optimized a lot of our products, including what's running in the data center, every time [there's been] some new types of core redesign – obviously being handled by the IA architecture."


    Otellini brought the discussion out of the data center and into your pocket or onto your lap, telling Rubin: "We have lots of products coming out that I hope you guys can take advantage of in phones and tablets. And we're excited about optimizing our silicon and reference designs around not just the current releases of Android, but the future ones as well."


    Rubin took a moment to explain the meat of the agreement. "We're going to collaborate very closely to make sure that Android is optimized the best it possibly can be for the Intel architecture," he said. "Going forward, all future releases of Android will be optimized."
    [​IMG]On-stage engagement announcement



    Rubin said that the optimization will be broad-ranging, beginning with "the very low levels" of hardware-software interaction, citing as examples the Android kernel, Intel's memory-management abilities, and other "great features of these low-power IA architecture [chips]," including multimedia, 3D graphics, and other SoC capabilities.


    Otellini was careful to emphasize the ongoing nature of his company's partnership with Google. "Every time we've collaborated with Google," he said, "good things have come out of it. So I'm excited – and have high expectations – around this as well."


    Otellini was excited. Rubin was excited. Following the rubrics of keynote exchanges, in the two minutes that Rubin was on stage, he and Otellini expressed their mutual excitement a good half-dozen times.
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Still if Samsung comes on-board with Google TV devices - I'd be willing to bet it will be with ARM chips.
     
  3. Rickaren

    Rickaren New Member Staff Member

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    Maybe not a GTV Article but "as well as ARM" was left out of the previous Intel Article?




    All future Android versions to be optimized for Intel as well as ARM; Medfield-based tablet and phone teased

    September 13, 2011

    [​IMG]
    At Intel’s Developer Forum, Google’s Andy Rubin just appeared on stage to confirm that Google and Intel will be continuing their partnership. Expanding it, even, as Rubin announced that all future versions of Android would include optimizations for Intel silicon – from the core of the OS up to multimedia. So to catch up: today we saw Microsoft tout Windows 8 running on ARM processors and we saw Google tout Android running on Intel processors. Yes, we got the order right there.

    Intel took the opportunity to tease an Android tablet and phone both running on the Medfield chip. Both appeared to be prototypes (and no manufacturer was named), but Intel promised we’d see phones running on Intel chips in “early 2012.” Intel also showed off “Intel Pair & Share” software, which will allows users to get notifications and sync media on their computers.

    After the break: a video of Rubin’s announcement and more photos from the event — including another shot of the tablet and one of the phone.

    Update: More photos of the tablet prototype, built by Intel as a “reference design,” have been added to the gallery!
    Update 2: One more picture added to the gallery to show the NFC logo on the back of Intel’s Android tablet prototype, which CarryPad just noticed.

    Source: Intel

    Continued HERE
     
  4. eferz

    eferz Well-Known Member

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    I don't think Google wants to be exclusive with either chip manufacturers. They've made it quite clear that they want diversified options for Google TV. Having both chip manufacturers supporting the platform will give OEMs more options to deploy in their products. In my opinion with the current technology, the Intel Atom chips will allow for a powerful feature set, whereas the Samsung platform would provide more energy efficient footprint. However with diversity in the processor architecture, I doubt that they're ever going to allow Native Development Kit (NDK) coding for Google TV because it will reduce cross-platform compatibility... at least to third-party developers anyways.
     
    Last edited: Sep 13, 2011
  5. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    HAHAHA!!! Just like a windows system...
    Half of everything they try to show, has to keep trying over and over....
    You would think they would do some major editing, and re-do all the swipes they had to do, over and over and over again, and only show those takes...
    But, hey, maybe this IS already edited, and it was the best they could do..HAHA!!!
    The original probably had 50-100 do-overs....

     

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