Google TV Aims to 'Make it Delightful' with 2.0 Release - Streaming Media Magazine (click for full article and a video interview with Shanna Preve - the Google TV business development lead - at the Streaming Media West conference) "Despite positive early attention, Google TV wasn't a hit when it debuted in October, 2010. Surrounded by less expensive and easier set-top box competitors, the Google TV interface looked complicated and not worth the price. Google is aiming to change that perception with its recent update to the platform, called Honeycomb for Google TV (or just Google TV 2.0, if you prefer). At the recent Streaming Media West conference in Los Angeles, Shanna Prevé, business development lead for Google TV, sat down for a red carpet interview to discuss the platform's changes. This interview preceded Logitech's crippled release of the software update. Prevé noted that Google still has a long way to go in improving the Google TV experience, but sees this software update as an important first step. The company listened to candid feedback from its users, learning that it didn't just have to make the user interface simpler, it had to make Google TV delightful. "What we're trying to do is bring additional functionality without making it too hard to use," said Prevé."