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Google To Make Hangouts On Air Available To Everyone

Discussion in 'Off-Topic Discussion' started by CatfishRivers, May 7, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Google makes Hangouts On Air available to everyone — Online Video News (click for full article)

    "Google just flipped the switch for Hangouts on Air, allowing almost everyone to stream their Google+ Hangouts live video chat sessions to an unlimited number of viewers.


    The company had previously allowed a select number of pre-approved to publishers to stream Hangouts, and the feature has been used by pop stars, TV personalities and even President Obama. "When groups of passionate individuals can broadcast live, together, the results are truly remarkable," Google Engineering Director and Hangouts mastermind Chee Chew wrote in an announcement blog post early Monday.


    Google is publicising and explaining the new feature with the following video:




    It's worth noting that there still are a few restrictions in place in regards to who can use Hangouts on Air. In order to qualify, you'll need to have a YouTube account that has never been flagged for copyright infringement. The feature is also currently limited to users from some 40 countries.


    Making Hangouts on Air available to everyone is a big step for Google+ Hangouts, which already have been a kind of killer feature for Google+. But it's also an interesting move for Google in general, as the company has been cautious to enter the live streaming space. It launched live streaming on YouTube with select publishers a year ago, and has since slowly been extending the feature a wider range of partners. The introduction of Hangouts on Air marks the first time a large number of YouTube users are capable of live streaming. "
     
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  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Hangouts On Air: The Google+ Version of Public-Access TV - Mike Isaac - Social - AllThingsD (click for full article)

    "The beauty of local-access TV is that it has always been democratic. Whether you're a seasoned on-camera vet or just a local yahoo with opinions, there's little between you and the local TV-watching public.


    Taking that one step further, on Monday morning Google launched Hangouts On Air, an extension of the Google+ group video chat that allows users to stream Hangouts live for anyone across the world to watch. Just like local access, you can broadcast your ideas, music or wacky opinions into the online ether and hope that at least someone is interested in what you have to say.


    "This is a much more efficient and pervasive way to organize a conversation," Hangouts product manager Nikhyl Singhal told AllThingsD in an interview. "Maybe I needed satellite trucks and switchboards for something like this in the past."


    It works the same as an existing Hangout: Host a video chat, with up to nine other people joining you in the conversation. But flip the "enable Hangouts On Air" switch, and your chat goes from private to public. What's more, you're not limited to broadcasting to Google+ users alone; embed the Hangout in your Web page or your YouTube channel, and folks can watch from there, too. It's also possible to record the broadcast for replay later.


    Yes, part of this is to allow the everyman the ability to speak to a larger audience, similar to the way YouTube broke new ground in the user-generated content realm back in 2005.


    When giving users content carte blanche, however, the inevitable questions arise: How will Google deal with hate speech, illegal activity and porn? I'd urge you to take a spin on Chatroulette if you don't think this is inevitable.


    Though Singhal wouldn't get into specifics, he said Hangouts already has plenty of help to deal with that from YouTube. "How do you flag copyrighted content? How do you deal with a live conversation? We're leveraging the expertise of YouTube, who have been thinking about this problem for several years. The technology that we've employed - support, operational pieces, copyright rules - all of that is based on YouTube's experience."
     
    Last edited: May 7, 2012
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    Google Plus Live Hangouts Might Obliterate Facebook - Business - Motley Fool - msnbc.com (click for full article)

    Grandma: "Billy, what time is your championship game on TV?"

    Billy: "It starts at 1:00 Grandma, are you gonna watch?"

    Grandma: "Of course I am Billy!"

    Question: Is Billy a professional athlete?


    No, Billy is a 12 year old Little Leaguer whose team made the city finals, and Grandma is all the way in Virginia, and she'll be watching the game live and chatting about it in real time along with other members of the family. How is this possible? Via Google Plus Live Hangouts!


    Hangouts, which were previously limited to 10 people, have opened the door to be broadcast to millions of people at once. In all fairness, investors, and especially Mark Zuckerberg, should have seen this coming. Google thinks big, and the ability to have a hang out with 10 people, coupled with the fact that Google has already hosted On Air Live Hangouts with the likes of David Beckham, Desmond Tutu, President Obama, and the Muppets, should have hinted at what was coming.


    The thing is, Grandma and Billy are going to have to have Google Plus accounts in order to watch, share their thoughts, and comment in real time. This is a huge innovation, and Facebook is nowhere near countering this. They have had nearly a year to match Google Plus's original hangouts, but of the best they have done is one on one integration from Microsoft's Skype.


    Now, to see events from a billion new live television stars from around the planet, you'll need a Google Plus account, but you're not going to be able to comment on Facebook on it in real time.
     
    Last edited: May 10, 2012
  4. CatfishRivers

    CatfishRivers Well-Known Member

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    Google+ can help you stand out from the crowd » Abilene Reporter-News (click for full article)

    "Everyone from TV comedian Conan O'Brien to United Nations Secretary General Ban Ki-moon have turned to Google+ recently to help connect with their target audiences. It may be time for your business to consider the innovative opportunities for engagement with this relatively new social networking service.


    When Google rolled out its new Google+ service last year, many dismissed it as merely another Facebook imitator. Even as the service has grown from 10 million users last July to 170 million users as of April 2012, critics have panned Google+ for not measuring up to Facebook's high level of activity. The Wall Street Journal slammed Google+ as a "virtual ghost town." Google has fueled the criticism by its lack of transparency in not disclosing more statistics about levels of activity on Google+.


    Comparing Google+ to Facebook may be missing the point. Google+ offers some unique features that may make it appealing for certain businesses. Google+ also integrates well with other Google services and may help you score better with the ever-important Google search engines. Besides, the growth of Google+ in the first year has been impressive. It took Facebook nearly four years to reach 100 million users; Google+ attracted that many followers in about six months. With the power of the Google brand (and money) behind it, odds are that Google+ is here to stay.


    One of the most talked about features of Google+ with great potential for business use is Hangouts on Air. For those not familiar with Google+, Hangouts is a feature that allows up to 10 users to have a virtual meeting together, with both video and audio, similar to a group video call on Skype. After first introducing Hangouts, Google took a major leap forward by adding Hangouts on Air, which allows users to broadcast a live presentation to an unlimited number of viewers directly on Google+, on YouTube (another Google service) or on your own website. Unlike traditional video presentations, Hangouts on Air allows viewers to ask questions or participate in the discussion.


    Since its introduction, Hangouts on Air has been used not only by Conan O'Brien and Ban Ki-Moon but by President Obama, Gov. Mitt Romney, CNN news anchor Anderson Cooper and a variety of entertainers. Innovative businesses have been quick to seize upon the opportunity for broader exposure offered by Hangouts on Air. One popular application has been live how-to sessions such as cooking classes. It doesn't take much imagination to see how professionals in fields such as sales and consulting, home improvements, health care and teaching could use Hangouts on Air.


    Another business-friendly feature is Google+ Pages, which offer most of the same benefits of a business page on Facebook. One of the reasons for establishing a Google+ page is to benefit from Google's search engine optimization, which may explain why many larger companies have a page. Activity, however, is far lower than on comparable Facebook business pages. Starbucks, for instance, has 29 million followers on Facebook but less than half a million on Google+.


    Google+ is still in its infancy, but it is a site worth exploring for personal and business purposes."
     

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