Google Moving To All Paid Google Product Search Listings

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jun 1, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

    Apr 5, 2011
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    Google moving to all paid Google Product Search listings — Tech News and Analysis (click for full article)

    Google is transforming its formerly free Google Product Search listings into Google Shopping, a new vertical that will only be stocked with products that companies have paid to place there. That's a big change for Google, which had previously took a stand against what's called "paid inclusion" in which a company can pay to have its results mixed in with regular search listings.

    Google is framing the move as a way to better serve shoppers and get more accurate data from merchants, some of whom may have inadvertently listed out of date prices or were flat out pushing incorrect pricing to lure in customers. The changeover won't happen fully until this fall and Google is providing some incentives like credits for product listing ads and AdWords to convince merchants to pony up. Google said that the rankings in Google Shopping will be based on a combination of relevance and bid price so merchants can have some control over how prominently their products appear. Here's what Google said in a blog post:

    "We believe that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date. Higher quality data-whether it's accurate prices, the latest offers or product availability-should mean better shopping results for users, which in turn should create higher quality traffic for merchants."

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