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Google Marketer Felton Notes 'TV Works Well With Digital'

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Mar 29, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Google marketer Felten notes 'TV works well with digital' - Marketing news - Marketing magazine (click for full article)

    "TV works well with online advertising, although digital remains at the heart of Google's marketing activities, according to Obi Felten, director of consumer marketing for Google EMEA, ahead of the launch of the Google+ ad campaign.

    Speaking to Marketing on the day Google announced plans to roll out a TV ad as part of its first major UK ad campaign for its Google+ product, Felten said the digital giant is hoping to replicate the success of its Google Chrome campaign with the above-the-line push."
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Google has a spent a lot of money on TV advertising for Chrome - and now they are embarking on a TV advertising campaign for Google+.

    However I've seen very little advertising for Google TV. Google apparently felt it was a good idea to leave the Google TV advertising up to Logitech, Sony, and the salespeople at BestBuy. Fail.

    IMO TV ads would be a big boost for the GTV platform. A lot of people still really don't know much about GTV, how it works, benefits, etc.
     
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  3. WayneLarry

    WayneLarry New Member

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    it is odd how they've gone about GTV. it has so much potential. heck, they don't even have an official forum where Google employees, developers and consumers can discuss their product.
     
    Last edited: Mar 29, 2012
  4. CatfishRivers

    CatfishRivers Well-Known Member

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    Google's Spending On Traditional Advertising Grows Four-Fold to $213 Million - WSJ.com (click for full article)

    "After years of touting the superiority of online advertising, Google Inc. GOOG -1.12% is taking a decidedly different approach to promote itself in areas where its rivals dominate.


    The Internet company is spending big sums on TV, magazine and newspaper ads to promote new services, including its Google+ social network and Chrome Web browser. Google's ad-spending as a percentage of revenue is now almost on par with rival technology companies such as Apple Inc., AAPL -1.26% Microsoft Corp. MSFT -0.22% and Yahoo Inc., YHOO -0.13% according to new data.


    Last year, Google spent about $213 million to advertise its own products in the U.S., nearly quadrupling the $56 million spent in 2010, according to estimates from Kantar Media, a unit of WPP PLC. WPPGY -0.18% The firm didn't have data for spending outside the U.S.


    "This is a sign of good old- fashioned competition," said David Cohen, chief media officer at Universal McCann, the media-buying unit of InterPublic Group of Cos. "While Google has a dominant footprint in search, they have work to do in other areas to gain market share."


    Rob Shilkin, a Google spokesman, declined to comment specifically about the company's ad strategy. "Our focus is on uncovering and telling stories about our products, our users and the magic they both create. The discussion about how to reach people across different media is a much later conversation."


    Online ads still represented the majority of Google's spending, Kantar estimated. But of its non-online ad spend, Google shelled out $70 million on TV ads, compared with just $6 million a year earlier."
     
    Last edited: Mar 29, 2012

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