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Google Leads $542 Million Funding Of Mysterious Augmented Reality Firm Magic Leap

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  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Google leads $542 million funding of mysterious augmented reality firm Magic Leap | The Verge (click for full article)

    By Jacob Kastrenakes and Ben Popper on October 21, 2014

    -- Google is leading a huge $542 million round of funding for the secretive startup Magic Leap, which is said to be working on augmented reality glasses that can create digital objects that appear to exist in the world around you. Though little is known about what Magic Leap is working on, Google is placing a big bet on it: in addition to the funding, Android and Chrome leader Sundar Pichai will join Magic Leap's board, as will Google's corporate development vice-president Don Harrison. The funding is also coming directly from Google itself — not from an investment arm like Google Ventures — all suggesting this is a strategic move to align the two companies and eventually partner when the tech is more mature down the road.

    "YOU’RE IN THE ROOM, AND THERE’S A DRAGON FLYING AROUND, IT’S JAW-DROPPING."

    Magic Leap's technology currently takes the shape of something like a pair of glasses, according to The Wall Street Journal. Rather than displaying images on the glasses or projecting them out into the world, Magic Leap's glasses reportedly project their image right onto their wearer's eyes — and apparently to some stunning effects.

    "It was incredibly natural and almost jarring — you’re in the room, and there’s a dragon flying around, it’s jaw-dropping and I couldn’t get the smile off of my face," Thomas Tull, CEO of Legendary Pictures, tells the Journal.

    Read more at: Google leads $542 million funding of mysterious augmented reality firm Magic Leap | The Verge
     
    Last edited: Oct 21, 2014

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