Google Chrome gets Do Not Track support (click for full article) Sep. 14, 2012 (4:30 pm) By: Lee Mathews "Protecting a web user's privacy choices is a hot-button issue, and it's at the heart of the Do Not Track discussion. Mozilla got the DNT ball rolling, Opera quickly offered up its support, and even Microsoft embraced the emerging standard in Internet Explorer 10. Others, however, remained aloof. Google, for example. With its own array of privacy protection options (like the Keep My Opt-Outs extension), Google didn't seem all that interested in offering Chrome users support for Do Not Track. That came as a surprise to many observers, particularly because you'll find Google's name among the list of participating advertisers who agreed to participate in the Digital Advertising Alliance's "Self Regulatory Program for Online Behavioral Advertising." Whatever the reason might be, Google has seen the light and DNT support is now taking shape in Chrome. It's available as an option under Chrome's privacy settings, but for now all that the checkbox does is spawn the alert box you see above. That's not much of an issue, however, because many online advertisers have yet to implement support for the beacon anyway."