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Google Buys Green Throttle Games, Fueling 'Nexus TV' Speculation

Discussion in 'Google TV General Discussion' started by CatfishRivers, Mar 12, 2014.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Google buys Green Throttle Games, fuelling 'Nexus TV' speculation | Technology | theguardian.com (click for full article)

    by Samuel Gibbs - March 12, 2014


    -- Google has acquired the Santa Clara-based gaming company Green Throttle, which made an Android-based game system and controller, fuelling speculation it will offer its own console or set-top box.


    Two of the three founders of Green Throttle Gaming - Matt Crowley, formerly of Nokia and Palm, and Karl Townsend, who was lead engineer on the original and second generation Palm Pilot handheld computers released in the late 1990s - have joined the search giant in the deal.


    Pando Daily, which first reported the Green Throttle acquisition, said its sources indicated that the "parts and labour" from Green Throttle would be used to help Google's internal development of a new Google TV replacement device, potentially under the Nexus brand as reported by technology newsletter The Information at the end of 2013.


    Google confirmed the acquisition but did not elaborate on the specifics of their forthcoming roles within the company.


    Charles Huang, co-founder of Guitar Hero creator RedOctane, will not join Google and will retain the rights to the Green Throttle brand.


    See more at: http://www.theguardian.com/technolo...-throttle-games-fuelling-nexus-tv-speculation
     
    Last edited: Mar 12, 2014
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    And for those wondering why Google TV would want to market a Nexus TV box while none of the other GTV boxes have made any money for the OEMs - it's all about the data:


    For Google, it?s all about the data | TechCentral



    Underneath it all Google's bread & butter is advertising. Google wants to get into the living room to track your data - and 'monetize' that information for targeted advertising. This is why the stakes are high for Google and they might not want to 'give up' on GTV. They can afford to market a Nexus TV at approximately break-even cost because the main goal is to ultimately monetize GTV via data collection (and to a lesser degree through Play Store sales). The GTV OEMs are not in the same position and they can't afford to compete in the cut-throat nickle & dime hardware aspect of GTV with a box that hasn't been selling well.


    Who knows maybe a Nexus TV box with a focus on gaming would sell better in the marketplace. IMO it would be a good idea to include a built-in camera for Google Hangout support.


    It's also possible that the Nexus TV device with the gaming focus would be different enough from the current GTV platform - that Google will try to continue with both programs (the Nexus TV/gaming device and the GTV OS that they currently offer to third party OEMs).


    IMO that likely wouldn't be a good idea. Google also asserted that Chromecast doesn't compete with GTV. I disagree with that and I believe Chromecast is drawing sales and development resources (apps) away from GTV. Now if Google were to throw in yet another TV device into the mix (the Nexus TV) - it would dilute the original GTV platform even further.
     
    Last edited: Mar 12, 2014
  3. CatfishRivers

    CatfishRivers Well-Known Member

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  4. zim2dive

    zim2dive Active Member

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    IMO the only way for Google to get in to the living room is to make a Nexus TV. GTV via the OEMs failed badly... and probably just as much Google's fault (for having GTV be such a distant/dated fork of the mainstream branch).

    Google doesn't need the profit (just look at the price of the unlocked Nexus phones/tablets... ~40% cheaper than alternatives)... so if they want to keep a foot in the door of this market (which should grow to be immense over the next decade), they need to make a box *ASAP* and re-establish that foot-hold. If/when it takes off and establishes a credible brand, then they can worry about OEMs again... but at this point Google is sitting on the sidelines with all the other major players (ie. Apple, Roku, Microsoft, etc) the only ones in the game. Google can't afford to cede this market.
     

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