Google, Best Buy, Sony, Intel And Others Still Pushing For 'AllVid' - 2012-08-08 19:16:51 | Multichannel News (click for full article) "By Todd Spangler -- Multichannel News, 8/8/2012 3:16:51 PM The AllVid Tech Company Alliance, whose members include Best Buy, Google, Sony Electronics, Intel and TiVo, urged the FCC to establish rules forcing all pay-TV service providers to deliver video to third-party devices via a standard IP interface -- rather than allowing a "short-term," cable-specific exemption to the commission's basic-tier encryption ban. The Federal Communications Commission issued the AllVid proposed rulemaking in April 2010 as a successor to CableCard, which all parties agree has failed to achieve its objectives of fostering a market for retail cable-ready TV devices. AllVid, as proposed, would require all pay-TV providers to conform to a standard technical way of making video programming available to third-party devices. The National Cable & Telecommunications Association last month submitted a proposal to the FCC to let third-party devices access encrypted basic-tier programming, as the industry wants the agency to lift the 18-year-old ban on encrypting basic cable to cut theft of service by broadband-only subscribers and dramatically reduce truck rolls. But the AllVid companies said such a short-term "fix" would be inadequate."