Apple's TV problem (everyone else's, too) - CBS News (click for full article) From the article: "making inroads into the TV business will be difficult because there's a lot of money in the status quo. Everyone wants in That's exactly what Intel (INTC) is finding. Although the company wants to get into the virtual TV business, the media content companies don't want to play ball. That's because Intel, like Apple or Google (GOOG), must offer something to consumers that they can't get any other way. The trick is in what they must make available. Apps? Nice, but not a big reason to drop the equipment and carrier you have for something else. What all the would-be powerhouses must do is negotiate the right to make things more convenient for consumers. Another way of putting that is an end to bundling programs so people order only what they want. However, there is one little problem. The content producers and distributors have made a lot of money by bundling programming, as Peter Kafka at AllThingsD points out: Disney, for instance, charges TV distributors about $5 for every subscriber that gets ESPN. And, by some estimates, only about 25 percent of cable customers actually watch ESPN on a regular basis. So if you unbundled ESPN, the per-subscriber cost might shoot up to $20 or more, to account for the 75 percent drop in its customer base. This is the equivalent of the music album, where if you bought a record for a song or two that you really wanted, you might effectively pay $6 or $7 for each. Compare that to being able to download a tune for 99 cents and get only what you wanted."