Google, Amping Up Seriousness Quotient, Launches YouTube Analytics | Epicenter*| Wired.com (click for full article) "Google on Wednesday launched an analytics tool for YouTube, the better to convince "premium" content creators to host their material on the massively popular online streaming video site still somewhat dogged by a reputation of being primarily a source for clips of piano-playing cats and surfboard-riding squirrels. It's a bump up from Google's previous YouTube analytics tool - dubbed "Insight" - offering users more granular information about viewers' watching habits. That includes everything from finding out how much of your video users are watching to which users are commenting the most, as well as more general data like the demographics of your viewing audience. Google is pitching the new service as a way for YouTube content creators to improve their videos, learning from the finely tuned data. The biggest draw in beefing up the analytics product, however, most likely has to do with courting major content creators that go far beyond the everyman. Last month, Google inked a content deal with Disney to bring original content to its YouTube channel. It's good for Disney, in that it could draw more of the growing YouTube crowd to the network's other outlets. Granular data over audience viewing habits on YouTube is indispensable for any major content company."