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Google: $9 Billion In Revenue

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Jul 14, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Google Kills The Quarter: $9 Billion In Revenue

    Jul 14, 2011

    [​IMG]Google had a huge Q2, with revenues of $9.03 billion - a new record. This represents growth of 32% over 2010. Net income was $2.5 billion vs. $1.84 billion during the same period last year. Here are some more highlights from the release:


    Revenues - Google reported revenues of $9.03 billion in the second quarter of 2011, representing a 32% increase over second quarter 2010 revenues of $6.82 billion.

    Google Sites Revenues - Google-owned sites generated revenues of $6.23 billion, or 69% of total revenues, in the second quarter of 2011. This represents a 39% increase over second quarter 2010 revenues of $4.50 billion.

    Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $2.48 billion, or 28% of total revenues, in the second quarter of 2011. This represents a 20% increase from second quarter 2010 network revenues of $2.06 billion.

    International Revenues - Revenues from outside of the United States totaled $4.87 billion, representing 54% of total revenues in the second quarter of 2011, compared to 53% in the first quarter of 2011 and 52% in the second quarter of 2010.

    Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 18% over the second quarter of 2010 and decreased approximately 2% over the first quarter of 2011.

    Cost-Per-Click - Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 12% over the second quarter of 2010 and increased approximately 6% over the first quarter of 2011.

    TAC - Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $2.11 billion in the second quarter of 2011, compared to TAC of $1.73 billion in the second quarter of 2010. TAC as a percentage of advertising revenues was 24% in the second quarter of 2011, compared to 26% in the second quarter of 2010.

    The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.75 billion in the second quarter of 2011. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $355 million in the second quarter of 2011.

    Here are some of the charts from the earnings slides:
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    Google also had $39 billion in cash and employed "28,768 full-time employees."

    SOURCE
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Great! Now Google should have plenty of money to buy Hulu! Bring it on baby - oh yeah! -:)
     

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