Forget second-screen apps. Today, the TV is the second screen ? Tech News and Analysis (click for full article) by Janko Roettgers - July 21, 2013 SUMMARY: People are using their iPads and mobile phones as the first screen while the TV is running in the background, so stop trying to make those silly second-screen apps. -- "Recently I had a great discussion with a friend of mine from Germany, who told me that TV networks over there are slow to embrace the future of television. Some of that has to do with local regulations and the difficulty to secure content rights, but a lot is also based on a fundamental misunderstanding of how people watch TV. "They all talk about second screen apps," he said, only to take out his cell phone and add: "But this is my first screen."