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For Google TV's Sake, We Really Hope Apple Announces A New Apple TV This Tuesday

Discussion in 'Google TV General Discussion' started by CatfishRivers, Sep 6, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Rumor: Apple to reveal new Apple TV unit at September 10th event (click for full article)

    by Quentyn Kennemer - Sept. 6, 2013

    We might live in the land of Android 'round these parts, but we still do have our eyes and ears on the competition. With that, our interests were immediately piqued when we heard Apple could be bringing a new Apple TV at their upcoming product announcement event (alongside new iPhone models, as well as a possible refresh for the iPad line).


    According to iSource, BYD Precision Manufacture - a new supplier for Apple - has reportedly sent three shipments to Cupertino, all of which have been described as "set-top boxes." While that alone isn't enough to make us draw any solid conclusion, this would seem to suggest Apple is getting ready to refresh their Apple TV line (something we haven't seen happen for quite some time).


    With that, there isn't much known about the devices, but this does pose interesting questions should Apple decide to drop a new device in a few short days. For one, where is Google?


    Chromecast is cool, but what about Google TV?


    One thing we know to be true is that Google definitely is still thinking about TV. The problem, though, is that they no longer appear to be thinking about TV the way they were when the Google TV platform was first unveiled. The company recently launched the Chromecast, an HDMI dongle that could receive content from your mobile devices and PCs over WiFi (read our Chromecast review here).


    The problem with Chromecast is that the experience is rather gimped at the moment. Google has only enabled a few of their apps with Chromecast support, and have provided minimal support for PCs with the ability to cast a Chrome tab to your TV. That said, Google seems to be purposely circumventing any attempt to let this device spread its wings and become a full-on media machine.


    Google's motives for their current wall-gardened approach still aren't clear (one theory is that they want to get their content providers situated first), though members of the team have assured everyone that they won't be keeping the cuffs on for long. We can't say whether or not their promise will eventually hold up, but you can be sure we'll be holding them to it.


    With that, we still have to ask - what about Google TV? If Google is going to limit what we're able to do with Chromecast, why aren't they doing more to make Google TV the viable platform it was once promised to be? There's no secret the whole thing appears to be on life support right now, with set-top boxes launching only sparingly, and with Google doing absolutely nothing to promote it.


    We've got the Nexus program for phones and tablets. We've got the ChromeBook Pixel to promote ChromeOS. Where's the super awesome Google-made set-top box for Google TV that will get people excited for this platform again? Where are the updates to add killer features that will make Google TV the must-have product in an already-crowded living room?


    Can Apple light a fire beneath Google?
     
    Last edited: Sep 6, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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  3. pmcd

    pmcd Active Member

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    I agree that the ATV will likely get software/content upgrades. It certainly isn't going to turn in to a general media player or have a free for all App Store. Unfortunately nothing is going to happen on the ATV, GTV, Chromecast, Roku, PCH, etc ... front until the distribution of content gets sorted out. Since that doesn't seem to be happening I can't see anything of Interest out there for years to come. The cable distribution system seems to be bringing in too much money to break. Services like HBO Go assume you have cable. It's all a mess and no one can fix it.

    Philip
     
    Last edited: Sep 8, 2013
  4. tfid

    tfid New Member

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    The content providers aren't going to take notice until cable tv cutters reach critical mass. They are delaying the day by charging more. It's kind of 'chicken - egg' thing. It's sort of the same thing Apple went through with it's Ipod. Did the Ipod create digital music content or did content create the need for an Ipod. I still think Apple owes it's current success to Napster's illegal activities. This time the networks are finding ways to prevent the same industry disaster that happened to the music business.

    If it weren't for NFL football, College basketball, HD nature shows and live news shows, I would cut cable TV too.
     
    Last edited: Sep 9, 2013
  5. pmcd

    pmcd Active Member

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    I agree that Napster and mp3's helped the iPod. There was no easy way of buying songs for players back then. The iTunes Store plus the availability of free mp3 songs really made the device.

    Video seems to be a hopeless mess and the copyright situation has created a situation where the current players have no reason to change their ways. The Digital Millennium Act in the USA has not helped. We are stuck with cable and commercials for generations.

    Philip

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