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Direct TV May Embrace The Niche For Online Video Service (Updated: "YaVeo" Spanish Service Coming)

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Dec 13, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    DirecTV may embrace the niche for online video service ? Tech News and Analysis (click for full article)

    by Janko Roettgers - Dec. 13, 2013

    Summary: DirecTV wants to get into the online streaming race, but target niche audiences. That's a smart move for the satellite operator.

    -- DirecTV is looking to offer an online video service for cord cutters and others that don't want to pay for a full-blown cable subscription, but it's not looking at the usual TV bundles: The company wants to instead target niche audiences with tailored programming, reports the Wall Street Journal. Two example audiences mentioned in the Journal story: kids and Latinos.


    Read more at: http://gigaom.com/2013/12/13/directv-may-embrace-the-niche-for-online-video-service/
     
    Last edited: Dec 13, 2013
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    DirecTV wants to launch a Spanish-language online video service called YaVeo — Tech News and Analysis (click for full article)

    by Janko Roettgers - Sept. 11, 2014

    SUMMARY: Hablas Español? Then DirecTV would like to sell you its upcoming online video service. The company is getting ready to launch a service specifically targeting Latinos.

    -- DirecTV is moving ahead with its plans to launch an online video service: The satellite TV operator has been working on launching a new service that caters to a Latino audience, according to multiple sources with knowledge of the company’s plans. Originally slated to launch earlier this summer, it now looks as if the company is getting ready to unveil the service soon. A recent trademark application indicates that it will be called YaVeo, which translates to “Now I see.”

    DirecTV CEO Mike White first mentioned that his company was interested in launching niche online services in an interview with Reuters late last year. At the time, White mentioned that a Spanish-language service could be an opportunity for DirecTV, but also added that it was too early to announce any details. However, by that time, development of the new service was already well under way, including partnerships with technology providers, according to sources.

    See more at: DirecTV wants to launch a Spanish-language online video service called YaVeo — Tech News and Analysis
     
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    DirecTV CEO confirms launch plans for Spanish-language online video service — Tech News and Analysis (click for full article)

    Summary:

    DirecTV will launch an online video service targeting a Latino audience before the end of the year, DirecTV CEO Mike White confirmed at the Goldman Sachs Communacopia conference Friday. White added that the company will make additional information about the service available soon, but likened it to a “speciality magazine,” according to remarks relayed by Deadline.com.
     

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