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Connected TVs, Gaming Consoles Driving Long-Form Video Adoption

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jun 19, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    MediaPost Publications Connected TVs, Gaming Consoles Driving Long-Form Video Adoption 06/18/2012 (click for full article)

    "Sure, video viewers are watching more TV shows, movies and other long-form content via broadband video -- but which devices are getting the most action?


    The answer: gaming consoles and connected TVs, said Ooyala in its recently released report on first-quarter viewing habits. That includes over-the-top devices like Boxee, Roku and Google TV.


    The share of time spent watching long-form videos on connected TVs and gaming consoles rose from 57% in the fourth quarter of 2011 to 88% in the first quarter of 2012. "Users are switching toward longer content, independent of how much they watch connected TV overall," said Matt Pasienski, data scientist for Ooyala."
     

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