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Connected TV set for Huge Growth

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  1. Rickaren

    Rickaren New Member Staff Member

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    Connected TV set for huge growth

    Joseph O'Halloran | 16-03-2011

    Maintaining the recent consensus surrounding the phenomenon, a new report from Companies and markets has predicted huge growth for connected TV over the next five years.

    Fundamentally, the analyst expects that over the next few years, Connected TV will become a mainstream consumer technology, its widespread adoption not only being disruptive to the entertainment industry but also heavily impacting the global advertising and marketing industries.
    In its The Future of Connected TV report, the analyst predicts that the global connected TV market will grow at CAGR of 58.3% between 2009-14 with the Asia-Pacific region as the driving force, with CAGR of over 60% and representing almost half of global shipments by 2014.

    Companies and markets calculates that global total set top box shipments (including DTT, IPTV, Cable, and Satellite connections) will grow from around 177 million in 2009 to over 207 million in 2014. Global IPTV set top box shipments are expected to grow from 19.4 million to 57.5 million units between 2009 and 2014.

    Giving further impetus to the market will be, says the analyst, the fact that the connected TV arena will be defined by the IT and entertainment giants looking to expand in the living room.
    Prime examples of these are Google TV, Yahoo Connected TV, Apple TV and Microsoft.

     

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