Cisco goes after Apple TV with $5 billion NDS deal | Money - WPTZ Home (click for full article) "NEW YORK (CNNMoney) - Cisco Systems is riding the wave of connected televisions with a splashy $5 billion acquisition deal for NDS Group, a privately held British TV software company. NDS makes software for about 90 cable and satellite companies around the world, enabling content to be delivered to set-top boxes and DVRs as well as mobile devices. That software is in about 125 million households. NDS also powers the user interface for 40 cable and satellite providers, including DirecTV and Britain's Sky. Cisco said NDS's technology will be incorporated with its Videoscape system, which the company unveiled at this year's Consumer Electronics Show in Las Vegas. Videoscape is Cisco's cloud-based solution to help its partners deliver content to users on any device, whether it's on a TV, an iPad or a smartphone. "We are on the cusp of a whole new wave of digital entertainment experiences that will make video content much easier to find, navigate, interact with and enjoy, on any device and network," said Marthin De Beer, Cisco's video chief. The video market's transition to Internet-connected devices is critical to service providers, which drive about a third of Cisco's revenues. It's a market that's attracting big-name players, including Apple, Google, and most recently Intel, which is developing its own Internet-based TV service, according to a recent Wall Street Journal report. Cisco CEO John Chambers called the NDS bid "one of the most strategic acquisitions we've done" and "the best talent acquisition in our history." Cisco hopes to be the backbone of Internet-based TV services. At last month's Mobile World Congress, Suraj Shetty, Cisco's head of marketing, mapped out a future in which a Cisco user interface would control all content available on a user's television, including Netflix, cable programming and on-demand programming."