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CIO Magazine "How Google and Apple Will Control TV"

Discussion in 'Off-Topic Discussion' started by stuberman, Jan 14, 2012.

  1. stuberman

    stuberman Member

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    A recent article from CIO Magazine looks at Google TV and Apple TV based on CES.

    Google's model is to provide low-cost, contextual advertising-supported intelligence, apps, recording and Internet connectivity to the leading TV brands. Their goal is to have the TV you were going to buy anyway have Google inside.Apple's model is to sell you a TV that is really a giant Siri-controlled iPad, and ideally gets its best TV shows and movies through iTunes. Their goal is to get you to buy an Apple TV instead of the TV you were going to buy anyway.

    Four changes in the wind:

    1. Cable
    2. Remotes
    3. Social disconnection
    4. Mass advertising

    Google and Apple are the two companies in the best position to fix what's broken about television.So brace yourself for a lot of chatter this week and this year about TV, as the industry thrashes around in search of the future everyone knows is coming.But be aware that the future of television will be controlled by Silicon Valley. Not the Asian TV makers. Not the global chip makers. And not even Hollywood.The future of TV is going to be pretty awesome. And TV tomorrow is going to look a lot like smart phones today: Google and Apple controlling a media platform of apps, streaming content, Internet access and social networking.


    Link: CIO Magazine
     
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