The thing about Chromecast is it allows you to use your own device to browse and play content instead of having to use the typical, clumsy handheld remotes that come with these devices. I'd much rather use my tablet or laptop to navigate YouTube, for example, then even the Google TV remote. Also does the Amazon Fire allow you to play content off a NAS or USB external hard drive? And then what formats would be supported? However, if one is just looking for a device to play Netflix, Hulu and that standard fare, this device may have a leg up on what's already out there.