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Can cable block the Google TV revolution?

Discussion in 'Google TV General Discussion' started by sparkyscott21, Feb 9, 2011.

  1. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    Behind the scenes at the Federal Communications Commission, a quiet war is being waged over the future of television. It isn't getting as many headlines as net neutrality or the Comcast/NBCU merger, but the debate is nearly as important. It's about how far Google, Sony, and their allies can take their Google TV system.

    In their bid to get the FCC to help Google TV and similar devices, "Sony/Google are asking the Commission to ignore copyright, patent, trademark, contract privity, licensing, and other legal rights and limitations that have been thoroughly documented," the National Cable and Telecommunications Association (NCTA) warned on Wednesday.

    What is NCTA talking about? The trade association is trying to set limits on how easy it will be for devices like Google TV to access pay TV content and reassemble it into something that will reconfigure both television and the Internet.

    That's at the heart of the FCC's proposal for an AllVid system, which Google very loudly supports. AllVid doesn't exist yet, but the idea is to mandate an industry-wide gadget that you could plug into your broadband router and connect to your cable TV provider, then watch online video and pay channels through a variety of AllVid-friendly devices. Not surprisingly, Google and Sony love this idea, because it could transform the Google TV from just a neat product into a revolution.

    Big cable hates the proposal, because that revolution could leave multi-video program distributors (MVPDs), if not in the dust, at least working in a far more competitive video environment. But the AllVid proposal faces real technical challenges that have yet to be worked out.

    By Matthew Lasar
    2-10-11
    Source​
     
    Last edited: Feb 9, 2011

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