Cable’s Cloud Play in 2012 :: CableFax Portal (click for full article) December 19, 2012 Cable's Cloud Play in 2012 By Joyce Wang "It's been a "cloudy" year for the cable industry-at least in terms of teaming with companies like Boxee, ActiveVideo Networks, SnappyTV and Synacor to offer cloud-based services and applications. Many of the cloud-based applications have been introduced to improve the user experience as legacy digital set-top boxes lack memory and processing power for cable operators to provide contemporary user interfaces, interactive program guides (IPGs) and other TV applications. Compared to cloud-based guides, finding information and navigating on legacy IPGs can frustrate consumers. Cloud-based apps are used for TV Everywhere, expanding cable's cloud services with cable networks' online video services. They are also enabling MSOs to import popular web content to TV. Additionally, thanks to cloud technology new IP-based interactive apps and widgets can be added to the TV screen. Then there are cloud-based apps for social media, home automation and multimedia phone services. With everything IP, security and utility management can be monitored on TV through a cloud-based platform. Cable is also looking to integrate phone and TV platforms with caller ID, remote DVR, video phone and more using cloud servers."