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Boxee Announces Number Of Box Users Via A Tweet

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Apr 16, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Boxee Announces Number of Box Users Via a Tweet - NYConvergence.com (click for full article)

    "Brooklyn-based Boxee, the company that produces a device that allows owners to stream Internet videos straight on their T, said in a recent tweet that the number of users for its Boxee Box is at 200,000.


    This is considered a low number in terms of sales goals, but consistent in the market for similar devices due to the fact that smart, streaming TV set-top boxes have not yet reached a large audience. Google TV has less than 1 million users. The only product that has been able to break the trend is Apple TV, with over 4.2 million sales.


    According to GigaOM, networkign hardware company D-Link also revealed that the company had launched a similar product for a much cheaper price; MovieNite streamer sells only at Wal-Mart for under $50. However, it offers very basic features in comparison to Boxee Box, hence it is not necessarily eating away at sales of their existing product, simply because it does not compete in the same market."
     
    Last edited: Apr 16, 2012
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Did Boxee only sell 200,000 boxes? — Online Video News (click for full article)

    "The total number of Boxee Box users is around 200,000, according to a tweet sent out by the company Wednesday. The tweet also revealed that Boxee now has a total of 2 million users, if you include users of the discontinued PC client.


    Usage numbers of CE devices don't necessarily translate to sales numbers - in theory, consumers could have bought a device without ever connecting it - but it's safe to assume that the number of boxes sold isn't that much higher.


    The revelation comes just a few days after D-Link, which manufactures and sells the Boxee Box, introduced another device that addresses some of the same needs at a much cheaper price point. The new MovieNite streamer, which sells exclusively at Walmart for less than $50, offers access to Vudu, YouTube and Netflix. A D-Link spokesperson told me that the two devices don't compete with each other, with Boxee offering more advanced features like local file playback and access to broadcast TV.


    Boxee's sales numbers are certainly low, but still in line with an industry-wide trend: Smart TV set-top boxes haven't reached a wider audience, and sales have often been below expectations.


    We revealed earlier this year that there are less than one million Google TV devices being used in people's households. Roku recently fell short of its own goal to sell three million boxes, instead selling 2.5 million devices in three years, despite a recent massive marketing campaign. The only company able to move higher numbers has been Apple. The company revealed in January that it has sold 4.2 million Apple TVs. "
     
    Last edited: Apr 16, 2012

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