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Big Advertisers Give YouTube A Try

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jul 31, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube Channels Win More Ads From Big Advertisers - WSJ.com (click for full article)

    "Google Inc.'s YouTube is experiencing early success in selling ads for roughly 100 new video channels on the site.

    Last year, Google spent more than $150 million to fund the channels, some of which are associated with celebrities such as rapper Jay-Z, singer Madonna, and skateboarder Tony Hawk, as it tries to become an online video platform with professional-grade shows in categories like health, food, lifestyle and news.

    The site has secured commitments from advertisers to run more than $150 million of ads on the channels this year, according to a person with direct knowledge of YouTube's sales situation, a figure confirmed by estimates from several New York ad-agency executives."
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube to Increase Funding on Its Channels - WSJ.com (click for full article)

    "For Google Inc.'s YouTube it was a $150 million experiment: Seed dozens of new video "channels" on its Web service and see what works.

    So far, Google likes what it sees from the eight-month effort. The company says it will put in another $200 million to market the channels as it attempts to upgrade its content from simple user-generated videos and to lure more viewers and advertising.

    The site has launched nearly 100 new channels so far this year, attracting talent such as actor Amy Poehler to create or star in original episodes in an effort to draw new audiences-and blue-chip advertisers."
     
    Last edited: Jul 31, 2012
  3. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube channel partners learn to reinvent TV ahead of possible expansion (updated) | The Verge (click for full article)

    "Google announced in May that it would spend some $200 million on marketing premium YouTube channels in order to attract premium content and advertisers, and today the Wall Street Journal has checked in on the program's progress. Channel partners have thus far had mixed success creating content for YouTube, but they're rapidly learning how to deliver effective premium content on the platform.


    MyISH director Larry Aidem told the Journal that "the audience wasn't big on talking heads," so he hired a familiar YouTube personality to deliver more mainstream news. As it happens our sister site SBNation operates a premium YouTube channel, and Chad Mumm, Executive Director at Vox Studios, had similar comments about the challenges and successes of online video."
     

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