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Beyond Search: Google's Grand Plan For Owning All Your Screens

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Oct 18, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Beyond search: Google's grand plan for owning all your screens | Internet & Media - CNET News (click for full article)

    The search giant is building a seamless user experience and ad serving tools, across mobile, desktop, TV and whatever screens you have, Google CEO Larry Page says during today's earnings call.


    by Dan Farber and Roger Cheng October 18, 2012 3:49 PM PDT

    "To hear Larry Page talk, you'd be hard pressed to realize that his company is in the search business.
    The Google CEO spent a considerable amount of time during today's investor conference call talking about the opportunity that comes from mobile, being on televisions, and turning its YouTube video service into the kind of entertainment you can spend hours on the couch watching.

    The search giant's long-term vision isn't merely relegated to getting users the best answers on the desktop; it's about providing a consistent experience no matter the location or the device.

    "Users want one consistent Google experience," Page said during the company's Q3 earnings call. "Technology should do all the handiwork to liberate users so they can get on with their lives. Screen independence is at the core of our strategy."
     
    Last edited: Oct 19, 2012
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Google's Larry Page Finds His Voice To Explain Less-Than-Happy Earnings Release (Live Blog) - Forbes (click for full article)

    "Google CEO Larry Page, who has been mostly mum since losing his voice a few months ago, opened today's earnings conference call by saying the company remains "well placed" to take advantage of opportunities as it pursues opportunity to capitalize on the trend toward "multi-screen" users who move from desktop to mobile to TVs and want a seamless experience.


    "We're seeing tremendous innovation in advertising, which helps us monetize mobile queries more effectively than desktop today," Page said in his first earnings presentation in six months. "Our mobile monetization per query is already a significant fraction compared to desktop. In short, as we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization, just like search in 2000."


    Page's optimism contrasts with the initial reaction to third-quarter earnings results, which were accidentally released several hours earlier than planned and showed that Google had missed analysts' expectations. The early assessments by analysts are that poor performance at Motorola Mobility, which Google bought for $12.5 billion in cash in May, was to blame.


    After falling as much as 9 percent and closing down 8 percent in Nasdaq trading to close at $695, the shares recovered in extended trading and rose nearly 1 percent after Page, CFO Patrick Pichette and Chief Nikesh Arora addressed analysts on today's hour-long earnings call."
     
    Last edited: Oct 19, 2012

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