Beyond search: Google's grand plan for owning all your screens | Internet & Media - CNET News (click for full article) The search giant is building a seamless user experience and ad serving tools, across mobile, desktop, TV and whatever screens you have, Google CEO Larry Page says during today's earnings call. by Dan Farber and Roger Cheng October 18, 2012 3:49 PM PDT "To hear Larry Page talk, you'd be hard pressed to realize that his company is in the search business. The Google CEO spent a considerable amount of time during today's investor conference call talking about the opportunity that comes from mobile, being on televisions, and turning its YouTube video service into the kind of entertainment you can spend hours on the couch watching. The search giant's long-term vision isn't merely relegated to getting users the best answers on the desktop; it's about providing a consistent experience no matter the location or the device. "Users want one consistent Google experience," Page said during the company's Q3 earnings call. "Technology should do all the handiwork to liberate users so they can get on with their lives. Screen independence is at the core of our strategy."