Best Buy to match online prices in store to stop 'showrooming' (click for full article) Oct. 12, 2012 (2:29 pm) By: Matthew Humphries "Ever since Internet shopping appeared on the scene online retailers have carried a price advantage over retail stores. It makes sense as to why, too. Retail stores have additional costs including renting that expensive store location, paying staff to serve customers, and paying the bills to keep the lights on and the doors open. There's also the costs of delivering stock regularly from warehouses to the different stores. The one advantage retail stores do have is the ability to allow consumers to get hands-on time with products and talk in person with someone for advice. However, savvy consumers want the best of both worlds, so they go to the store to look at what they want, so called "showrooming," then go order online to save some cash. It seems Best Buy has had enough of this practice and decided to do the only thing it can to compete and get more people buying: match prices in store with online retailers. Apparently this holiday season you will be able to walk into any Best Buy and purchase products that equal e-tailers like Amazon on price. That way the consumers gets the hands-on time and the cheapest price in-store. Best Buy only see around 40% of people leave its stores with a purchase in hand. Showrooming accounts for around 15% of visitors. If Best Buy can get that 15% buying, even at the lower prices that's going to make for a better quarter. The question is will Best Buy have any profit left to bank by matching online pricing? If it doesn't then expect sales staff to push you to buy other items at the counter."