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Apple updates the Apple TV:

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Mar 9, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

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    Apple updates the Apple TV: Includes MLB and NBA apps, as well as other updates



    03/09/2011
    Joshua Schnell





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    Apple has been busy updating iOS today, and in addition to the iPhone, iPad, and iPod touch updates, they’ve also updated the Apple TV. Included in the update are MLB and NBA apps, as well as more support for AirPlay, Netflix Dolby Digital 5.1, and new slideshow themes.

    Apple appears to be positioning itself in the live-video market quite nicely with the inclusion of the MLB and NBA apps. In both cases, you can find the applications in the Internet section of your Apple TV menu. Both applications require accounts with the respective league’s streaming services. If you’re in Canada, the NBA app doesn’t seem to be included, since it hasn’t shown up on my Apple TV.

    An Aside

    The one thing that keeps cable on my television these days is live events. Movies and television shows can easily be tracked down online, legally. But, getting live sporting events is something that is rather difficult to gain access to online. The sooner Apple gets an NHL Game Centre application onto the Apple TV, the quicker I’ll be cancelling my cable. I’m sure a lot of you are with me on that. MLB, NBA, NFL, and the NHL all need to take advantage of this moment, and get fully functioning applications on the Apple TV and other web-based television systems.

    Welcome to new age television folks. Things are only going to get more interesting from here on out. All we need now is Hulu+ and the transition will be complete for most of us. Television companies are already bringing applications to iOS, and with this Apple TV update, Apple has given users the ability to “Use AirPlay to wirelessly stream video from apps and Safari on your iPhone, iPad and iPod touch.” We expect that means that we’ll be seeing AirPlay popping up in CBS, Global, and other television applications in the very near future.

     
  2. Rickaren

    Rickaren New Member Staff Member

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    On Apple TV Special Apps, Sports, And The Slow Bleeding Of Cable

    MG Siegler

    03/09/11



    Buried today in the iOS 4.3 release is an unmentioned, but very interesting update for the Apple TV: access to both MLB.tv and NBA League Pass. Yes, the live sports are coming to the Apple TV!

    That’s great news for Apple TV owners, but such functionality has actually been available for some time on the rival boxes by Roku. Still, the ramifications of this are potentially huge because the lack of sports content has been the one point used over and over again in arguments against these new wave of Internet-powered set-top boxes killing cable. Between this, Roku, and Xbox Live getting ESPN content, we’re definitely getting closer to a full-on cable revolt.


    The one element still missing from these boxes is the crown jewel: NFL content. The moment NFL Sunday Ticket launches on one of these boxes — and eventually, it will — you’ll hear screams of pure terror emanating from the headquarters of each of the cable companies.I can’t wait.


    But with regard to today’s Apple TV update specifically, there’s something else interesting going on. While Apple still isn’t quick to talk about it, Apple TV does run a variation of iOS. And that has led everyone to wonder when there will be apps on the Apple TV?


    The truth is that there already are apps! That’s exactly what MLB.tv and NBA League Pass are. And it’s what Netflix on the device was before that. And YouTube before that. They may not look like iPhone or iPad apps, but they’re apps. The main difference is that they’re made by Apple (with the help of the companies involved).


    What people really want, of course, is the ability to run third-party apps on the device. And today’s new apps have some worrying that Apple plans to keep the Apple TV platform completely closed — as in, only they can make apps, even with third-party content.


    My hunch is that this isn’t the case. I have no knowledge about this either way, but just think about it: the Apple TV running third-party apps has the potential to be absolutely huge. The next big thing after the iPhone and iPad. Why would Apple not embrace that?


    Also, Google is gearing up to launch their apps marketplace for Google TV. So far, that device hasn’t been a threat to devices like the Apple TV. But then again, Apple TV hasn’t yet been a true threat to cable. There’s a much bigger picture for all of this. And while sports is one key, apps are the real game-changer. Again, why would Apple not embrace that?


    They will. For more proof, see what they’ve doing with the iPad. Alongside the iPad 2, Apple announced two important things: the opening of AirPlay to third-party apps and an HDMI accessory to hook up the iPad to your HDTV. With the former, apps can now stream any and all video content to your Apple TV to play on your television. With the latter, you can run any app on your TV.


    Naturally, these apps run through the iPad won’t be optimized for the television, but the fact that not only is Apple allowing you to do it, but providing tools and accessories for it, shows they’re not against apps and apps’ content on the TV. The full-on push is likely just a matter of building out a robust SDK for the Apple TV, similar to what they did for the iPhone and iPad.


    There are other challenges in this space since it’s not just a matter of scaling up existing apps 2x, because televisions come in all shapes and sizes. But they’ll figure it out.


    And when they do, cable is in big, big trouble.

     
  3. skoretsky

    skoretsky New Member

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    Just further calls out that fact that Apple DELIVERS apps while Google/GTV has barely any!
     
  4. Rickaren

    Rickaren New Member Staff Member

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    Sometimes it is beneficial to be a follower not the leader. We all know the Google TV will shortly deliver apps and I'm sure that GTV has already checked out how well the Apple TV platform is performing, and plan to be an improvement over what they now offer. Good things are just around the corner for GTV, I believe.
     

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