Quantcast

Apple TV Is An Embarrassment

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Jan 25, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,604
    Likes Received:
    877
    Trophy Points:
    113
    Apple TV is an Embarrassment - SlashGear (click for full article)

    "Doing quite well" isn't a phrase you associate with Apple, and yet that's just how CEO Tim Cook described the Apple TV this week. The little-loved stepchild of the company's hardware range, at $99 - with no need for a carrier agreement or subsidy - it had the smart TV price point right while Google TV was floundering at more than twice that amount. Yet Apple has consistently failed to capitalize on its foot-in-the-door of the living room, and it's looking increasingly like it may miss the opportunity again."
     
    Last edited: Jan 25, 2012
  2. CatfishRivers

    CatfishRivers Well-Known Member

    Joined:
    Apr 5, 2011
    Messages:
    14,604
    Likes Received:
    877
    Trophy Points:
    113
    Apple has sold over 4.2 Million iOS-based Apple TVs (click for full article)

    "Apple TV sold 1.4 million units during the holiday quarter after sales of just over 2.8 million across its first year as an iOS product, but Apple's executives are still describing it as a hobby.

    Apple converted its original Apple TV product into a $99 iOS-based device in September 2010. Since then, the company has sold more than 4.2 million of the set top boxes, with nearly a third of those sales occurring in the last quarter.


    Speaking in the company's quarterly earnings conference call, chief executive Tim Cook responded to a question about Apple's living room strategy involving TV by saying that its existing product, Apple TV, is "actually doing pretty well."


    After noting the sales figures, Cook said "in the scheme of things, if you dollarize it, we still classify it as a hobby."
     

Share This Page