AppleInsider | Rumor: Apple, Google may bid on English Premier League TV rights (click for full article) "A new report claims both Apple and Google are looking into placing bids for the TV rights to the next season of the English Premier League in order to bolster their respective Apple TV and Google TV platforms. The Daily Mail claimed on Tuesday (via MacRumors) that Apple is "showing interest" in vying for the football league's live TV rights. Rival tech giant Google is also reportedly "expected to make similar soundings." "The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place," wrote report author Charles Sale. The report named Sky, ESPN and Al Jazeera as three "certain bidders" for the broadcast rights. Sky paid £1.6 billion for its current packages, while ESPN has voiced an intent to purchase more Premier League content."