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Android users accounted for 40% of Apple's iPad sales on Black Friday - report

Discussion in 'Off-Topic Discussion' started by sparkyscott21, Dec 2, 2013.

  1. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    Sales rankings at major retailers on Black Friday





    Android loyalty does not seem to extend to tablets, as new data suggests that 4 out of every 10 iPad units moved during last week's Black Friday shopping event were purchased by customers who use smartphones powered by Google's operating system.

    The report — by retail analytics firm InfoScout — brings color to the massive popularity of Apple's new iPad lineup, which extends even to users already invested in rival mobile platforms. The firm tracked over 100,000 shopping trips during the annual holiday shopping kick-off.

    Apple's tablets took 5 of the top 15 sales slots at major retailers Walmart, Target, and Best Buy. The 16-gigabyte iPad mini was the top seller at Walmart, while the 16-gigabyte iPad Air, 16-gigabyte iPad mini, and 32-gigabyte iPad Air swept all three podium positions at Target.

    The iPad 2, despite lacking a Retina display and toting Apple's previous-generation 30-pin dock connector port, put in a surprising second-place showing at Best Buy, beating out Amazon's Kindle Fire and Samsung's Galaxy Tablet. iPad 2 sales were exceeded only by the heavily-discounted 32-gigabyte Microsoft Surface RT.

    Despite reports that Android is gaining ground in market share, Apple's iPad continues to dominate real-world tablet usage. Data revealed this summer by web analytics firm Chitika showed Apple with a mountainous 84.3 percent usage share, data that Apple CEO Tim Cook later cited when asked about Android's growing portion of tablet sales.

    Earlier this month, a report from Singapore proffered a unique explanation for the sales-versus-usage gap: low-cost, Android-powered TV sticks — similar to Google's new Chromecast dongle — are said to register as Android tablets during the registration process. The devices, which can be had for as little as $100, are a popular means of watching pirated video content throughout Asia.






    12-2-13

    appleinsider.com
     
  2. sparkyscott21

    sparkyscott21 Moderator Staff Member

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    The mid-range iPhone 5c has proven much more popular than its flagship sibling among smartphone shoppers with below-median incomes, and has attracted large numbers of first-time Apple buyers who are largely switching from Android devices, new data indicates.

    More than 40 percent of iPhone 5c buyers earned less than $49,000 per year, while just over 20 percent of iPhone 5s owners fell into the same economic group, according to a new report from Kantar Worldpanel ComTech. The study tracked smartphone sales throughout the U.S., Europe, and Asia during August, September, and October 2013.

    The age of customers buying iPhone 5c units also skewed slightly older than those purchasing the iPhone 5s, at 38 and 34 years old, respectively.

    "The good news for Apple is that this wider appeal is attracting significant switching from competitors," said Kantar's strategic insight director, Dominic Sunnebo, in a statement.

    "Almost half" of those buying Apple's polycarbonate handset were switching from Android-based competitors, especially Korean giants Samsung and LG. By comparison, 80 percent of purchases of the high-end iPhone 5s went to customers upgrading from previous iterations of the iPhone.

    The data also suggests that the latest revisions to the iPhone lineup have not had the same uplifting effect on Apple's market share that their predecessor, the iPhone 5, had, though Sunnebo attributes this lag to the devices' position on the latter part of Apple's tick-tock product cycle for the iPhone. Buyers "tend to react more positively to 'full' releases than incremental improvements such as the 5S and 5C," he says.

    Kantar's data showed iOS accounting for 16 percent of smartphone sales in Europe, 61 percent in Japan, 35 percent in Australia, 16 percent in China, and 41 percent in the U.S. during the period of the study.





    12-2-13

    appleinsider.com
     

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