Amazon In Your Living Room: Company Reportedly Launching Its Own TV Set-Top Box This Fall | TechCrunch (click for full article) by Drew Olanoff - April 24, 2013 "According to a report from Bloomberg, e-commerce behemoth Amazon is preparing to launch a set-top box this fall, in hopes that you'll consume all of your content through its spin on the now-common device. The company is already working hard to push its Kindle line to consumers, and this box would be for people who don't want to deal with the fanciness of Apple products, the gaming nature of Microsoft's XBox, the half-baked Google TV or the little engine that could, Roku. Yes, this is a crowded market, but Amazon has something that these other companies don't have, which is warehouses full of things to sell to people while they watch TV. I imagine that you'll be able to shop as you would online or on your mobile device, right on your TV set. That means that the temptation to pick up that new TV, while you're watching your old crappy one, could overcome you during a show. One button click and a new TV could be on the way."