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Amazon App Store Makes 89 Cents For Every iTunes Dollar

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Mar 31, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    VatorNews - Amazon App Store makes 89 cents for every iTunes dollar (click for full article)

    "Amazon is far outpacing Google in the mobile market and has got the iTunes App Store in its sites.

    The Amazon App Store revenue is roughly 89% of iTunes App Store revenue as of February 2012, according to new data announced by mobile analytics firm Flurry on Friday.


    This puts Google Play, formerly known as the Google Android Market, in the precarious third place spot with only 23% of the revenue coming to the App Store. Amazon has made amazing progress, a lot thanks to its Amazon Fire device that was selling like gangbusters over the holiday season. Amazon has also been known to vet for quality apps, run promotions and market to everyone with an Amazon account.


    To get the latest data, Flurry looked at a set of top-ranked apps that have a presence on all three stores: Apple, Amazon and Google Play -- looking at approximately 11 million daily active users for this specific study.


    When we compare these results to the study that Flurry published in its December report, we see that Google has held steady at 23 cents of revenue for every dollar going to iTunes (Amazon was not a part of the previous study.)"
     
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Google earns 80% of its mobile revenue from iOS, just 20% from Android (click for full article)

    "While Google's chief executive Larry Page recently described an $2.5 billion annual run rate for the company's mobile revenues, the company has testified that it has earned less than $550 million from Android across four years from 2008 to 2011.


    Google doesn't publicize its Android revenues, but has called out the the growing minority of its revenues attributed to mobile devices. Compared to the $2.5 billion it expected to earn on mobile devices this year, Google reported $38 billion in total revenues for 2011, most of which comes from paid search results presented to desktop PC users.


    In figures presented to the court overseeing Oracle's patent and copyright infringement case, however, Google reports that very little of its mobile revenue actually comes from Android.

    The last four years of Android revenue amounted to less than $550 million, the company's documents stated, according to a report by The Guardian. Spread across four years, that indicates that Android contributes very little toward Google's mobile revenues.


    Google previously described a $1 billion run rate for mobile revenues in just 2011, which includes both mobile ad revenue and Google's 30 percent cut on paid Android app sales through Google Play (formerly Android Market).


    Many observers had mistakenly interpreted Google's mobile revenues to mean Android revenues, but the majority of Google's mobile search, maps and YouTube traffic come through Apple's iOS devices, which make up more than half of all high end mobile devices and more than 80 percent of all tablets.


    Despite Android being widely used by smartphone makers, Google has struggled to gain traction for app sales in Android Market. Apple's iOS platform continues to eat up around 90 percent of mobile software revenues. "
     
    Last edited: Mar 31, 2012

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