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Adobe Updates Its Primetime TV Publishing Platform, Signs Turner Broadcasting

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Sep 24, 2013.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    Adobe Updates Its Primetime TV Publishing Platform With Improved Analytics And Cloud DRM (click for full article)

    by Frederic Lardinois - Sept. 24, 2013

    -- Earlier this year, Adobe launched its Primetime TV publishing and monetization platform to facilitate TV Everywhere solutions for TV networks and other video providers. Today, the company is updating this platform with a range of new analytics capabilities, as well as a new cloud-based cross-platform DRM system.

    In addition, Adobe today announced that it has signed up Turner Broadcasting as a new partner. Turner will use Primetime to power its apps and websites for properties like TBS, TNT, Cartoon Network, AdultSwim, NBC League Pass and TruTV. Turner will use Adobe's Primetime Player, DRM, ad insertion technology and PayTV Pass services across its iOS, Android and desktop apps.


     
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  2. CatfishRivers

    CatfishRivers Well-Known Member

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    Google TV supports HLS - so Adobe Primetime would make it easier for the TV networks to run apps on GTV. It comes with a DRM solution so that's good too. But still the TV networks would have to want their apps to be on GTV.

    Several months ago there was a rumor that NBC was making an app for GTV. Well NBC is working with Adobe on utilizing the Adobe Primetime platform. So if NBC makes a GTV app it will likely be utilizing Adobe Primetime.
     

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