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A Year In YouTube's Channels Not Must-See TV, Yet

Discussion in 'Off-Topic Discussion' started by CatfishRivers, Nov 12, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    The Associated Press: A year in, YouTube's channels not must-see TV, yet (click for full article)

    By JAKE COYLE, AP Entertainment Writer

    "NEW YORK (AP) — When Google announced its plans to fund some 100 new channels of original programming on YouTube, many expected a transformation in television.

    Google had disrupted other industries and TV appeared to be next in line. The YouTube channels were trumpeted as the next iteration in television: Just as a handful of networks begat a few hundred cable channels, YouTube would now foster the birth of thousands of channels online.

    The revolution has not yet been YouTubed."
     
    Last edited: Nov 12, 2012
  2. CatfishRivers

    CatfishRivers Well-Known Member

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    YouTube's Original Channels Are A Risky Bet, But Google Doubles Down (click for full article)

    The Huffington Post | By Dino Grandoni
    Posted: 11/12/2012 3:16 pm EST


    "In 2012, Google believes it has started the future of television on YouTube -- even if, outside of YouTube's offices, no one seems to be watching it.


    YouTube, the video-sharing site that got so big from hosting amateur videos that Google bought it for $1.65 billion in 2006, is doubling down on its risky bet to be the place for original, TV-quality programming online. On Thursday, the website told reporters that it will reinvest in some of the YouTube-original channels it created in January.


    After handing out more than $100 million altogether to 100 channels that would create videos exclusively for YouTube, Google's decided to provide a second round of funding for 30 to 40 of them, Peter Kafka of AllThingsD and Michael Learmonth of AdAge report. Google didn't say exactly how much it would reinvest beyond indicating that the "new investments will be roughly equivalent to the first," AdAge wrote.


    The 60 channels that aren't getting any of this cash are SOOL, as they say on the Internet. An unfunded original channel will still be allowed to post videos, but it will need to recoup for all the money Google originally invested in it before it can collect revenue from ads.


    So in a certain sense, Google is becoming a bit like a "real" TV network by "canceling" underperforming shows and rewarding successful ones. According to Kafka, who spoke with YouTube execs, the site "is most concerned about engagement - primarily the total 'watch time' a channel has generated - and cost - how efficient programmers have been with their programming budget."
     
    Last edited: Nov 12, 2012

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