"THE NEXT GENERATION GOOGLE TV "UPDATE" IS NOW ON THE WAY, COMING VERY SOON TO YOUR GOOGLE TV DEVICE" "THE EMPIRE STRIKES BACK"Google TV was a bold endeavor for Google (GOOG). It was supposed to pick up where Microsoft's (MSFT) WebTV failed in the 1990s. First launched in 2010, Google TV flopped and still is a flop for two reasons: expensive hardware and poor implementation. With hardly a mention as to what Google TV's future will be at this year's Google I/O, a product video for the next version of the platform (since made private) has surfaced showing off voice control. With it, Google could beat Apple (AAPL) to a voice-controllable TV.As TheNextWeb reports, the pulled video preview shows off a voice-activated search controls. Users can call out specific TV shows and movie names such as Mad Men, voice search by genre, and even launch apps and websites. A mini-guide located at the bottom of the screen also provides smarter recommendations as well.And if that wasn't already a big enough update, the video also showed off tablet connectivity that allows Google TV to relay content over to a smaller display, SmartGlass-style.Google hasn't revealed when the new Google TV will drop, but if the video slip-up is already ready to go, it could mean a launch very soon. In the same week Google announced that Google Play Movies, TV shows and music were launching on Google TV this month, the Internet giant has posted a sneak peek at what's to come from the smart TV platform. However, no sooner had it published the video, it then swiftly made it private again...we're sure it'll surface again shortly.We did manage to watch it in full, and Peter Sherman, Google TV Product Marketing Manager, runs through some of the latest features, and they do look very enticing.For example, there's big improvements to Search, which now lets you use voice commands to surface content far more effectively than before.You can shout 'Mad Men', and it will peruse programmes on live TV, Netflix, YouTube and so on. Moreover, you can also search by genre - shout 'comedies', and it'll bring up all the funny flicks at your disposal, and it will let you jump straight into certain channels by shouting their name, i.e. "HBO", automatically loading that channel. It's not just about content though, you can also bring up apps and websites through voice commands, such as "Google Maps".Another key feature is a mini-guide, which lets you plan what you're watching next whilst still watching your current programme. It opens up at the bottom of the screen, so you can line it up for after.Google TV launched initially back in 2010, a service co-developed by Intel, Sony and Logitech.Back in June we reported that Google TV was finally launching outside of the US, arriving in the UK with the launch of Sony's new NSZ-GS7 Internet player and NSZ-GP9 Blu-ray player. Following its UK rollout, both devices were introduced in Canada, Australia, France, Germany and Netherlands, with the NSZ-GS7 Internet player also becoming available in Brazil and Mexico.As noted already, we were going to embed the video here but, well, it seems to have disappeared. So here's a screenshot of Sherman demoing the updated voice-search feature instead. We'll load the video here if, and when, it goes live again:Google's ongoing efforts to unify all its products and become an all-encompassing media behemoth are taking a big step forward this month with the news that Google TV is set to get content from Google Play, including movies, TV shows and music.Google TV launched initially back in 2010, a service co-developed by Intel, Sony and Logitech. Now, in an announcement on its blog earlier today, the Internet giant said it would be rolling out the content on its smart TV platform over the coming weeks, starting today.This means that you can buy or rent content directly through Google Play on your TV, while any existing purchases you've already made through other platforms will be imported when you connect your Google account. Titles will also be discoverable through its TV & Movies app, which reels in recommendations for shows and movies available on live TV, as well as other apps such as Netflix, Amazon, and now Google Play.Google TV teaser video shows off neat voice-controlled content, genre and channel searchesGoogle took another step to build out its media offerings today, connecting its Google Play store to Google TV to make its entertainment offerings available for the first time.Over the next few weeks, purchases and rentals made in the Play store will be accessible inside Google TV. Users will also be able to buy and rent content directly through the Google Play Store on Google TV. And any purchases made on another device -- a Nexus 7 tablet, say, or an Android smartphone -- will automatically show up as purchases on Google TV."Google Play gives you one place to find, enjoy and share your favorite entertainment with millions of songs and thousands of movies and TV shows for sale, and adds to the millions of entertainment options available for you on Google TV," the company said in a blog post.It's a logical evolution for the Google Play store, which was re-branded from Android Market earlier this year. My colleague Greg Sandoval broke the news that Play would sell movies in April.These features have long been available on Apple TV. More recently, Amazon Instant Prime brought video purchases and rentals to the devices on which it is available.Previously, Google Play on Google TV could be used only to purchase apps.The Google Play update also offered some goodies to developers: subscription billing, apps that update themselves automatically, and so-called "smart" updates, which let users download only the parts of an app that have changed.