6 Ways You Could Be Watching TV a Year From Now

Discussion in 'More News from Your Google TV News Team' started by Rickaren, Nov 10, 2011.

  1. Rickaren

    Rickaren New Member Staff Member

    Nov 20, 2010
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    6 Ways You Could Be Watching TV a Year From Now


    [​IMG]It was merely a decade ago when humans had to adjust a pair of rabbit ear antennas to retrieve content through their TV set. But here we are in 2011, where phones talk to us instead of us talking to them and where politicians don’t get caught cheating in office, but on twitter. Times are clearly changing, and inherent within all of this is how content is delivered to us, particularly on our television set.

    For those of you perusing the market, gawking at the endless choices of how to get all of your reality TV shows, Blu-Ray, video games, and movies on one device, there might be a lot of confusion. Undoubtedly there will be two things you need in the future to watch TV…beyond a simple television set.

    A Wi-fi/Internet TV that allows you to stream content directly into it or another device that will pick up a wireless signal and stream into your TV (basically an internet TV just with a box).

    But here’s the tricky part, what service will you use? 10 years ago, you wanted cable, you’d call the cable guy, waste a day and half for him to show up smelling like Taco Bell, and then after some wrangling…you’d have cable.

    But now it’s not quite that simple — you have your TV, you have your way of getting internet into it…now what?
    Here are the six ways in which you could be watching TV a year from now, and how each method can separate and establish themselves as “THE NEXT CABLE” to dictate your viewing needs.

    1) Amazon Prime

    That’s right…the company that single handedly destroyed every mom and pop bookstore and subsequent son and daughter coffee shop, now has its sights on being the home for your favorite TV shows and movies.

    Amazon developed Amazon Prime several years ago to offer frequent customers on Amazon the chance to pay 70 bucks a year to get free 2 day shipping on products, a service that could pay for itself roughly after a dozen purchases.

    But in the very near future Amazon Prime will offer users the chance to stream nearly 13,000 titles to Kindle tablets, internet TV’s or streaming devices.

    For people who are already avid Amazon customers, this one is a slam dunk, especially if you also want Kindle’s book lending feature, which comes free with the service as well.

    Its list of titles is still growing, and Amazon has really yet to brand themselves as a home for streaming entertainment, but they had 10% market share in online purchases last year and that number will only continue to grow. Will the amount of Amazon Prime Members grow with it?

    2) Google TV

    You can’t mention anything tech, internet, or gadget related without bringing Google into the picture (no pun intended) and that’s exactly how Google wants it.

    Google already has YouTube to corner almost every video that finds itself onto the internet for whatever reason, but can they realistically function as an actual Pay-Cable service?

    Per a Wall Street Journal report last week:
    In September Google hired a former cable-TV executive, Jeremy Stern, who is spearheading talks with media companies, some of the people briefed on the plans said.

    Google has discussed distributing major TV channels from companies like Walt Disney Co., Time Warner Inc. and Discovery Communications Inc. as part of the video service, though the discussions were exploratory and no final decisions have been made.
    According to this, Google would hypothetically function as your cable provider, what they would offer that’s different than your current service isn’t exactly known, but for starters, assuming that you had a Google TV and a google account, seamless integration into your daily accounts would be one of them. Tack on what assuredly would be an incredibly low price, with an a la cart service plan, and Google TV would almost be a no brainer and another win for google towards taking over almost every facet of the world’s entertainment needs.

    3) Netflix

    If it weren’t for Netflix’s massive public relations fails, we probably wouldn’t even need this list — Netflix would simply be our main form of streaming entertainment for years to come and the Amazon’s and YouTube’s would go back to shipping smiley faced boxes and broadcasting videos of Katy Perry and stoners falling down stairs.

    But the fact of the matter is Netflix goofed, didn’t listen to their customers, and is now fighting to make its comeback and re-establish itself as THE CABLE ALTERNATIVE. It still has roughly 30 million subscribers, but is a shell of the company that it used to be.

    It has two choices: to continue purchasing content licenses that blows Amazon or Youtube out of the water, or it can develop its own shows and start making their own proprietary content.

    The fact of the matter is that Netflix, despite the fallout, is still easily integrated into every internet device and/or gaming console meant to broadcast to your TV. It’s the most available form of streaming content and for years has been the proverbial alternative for viewers who have tired of cable.

    What will it take to make that change? If Amazon develops a content library that matches Netflix (they’re still a fair ways away…Netflix is rumored to have over 17,000 titles) and if Google finds a way to strike a deal as an actual provider of “cable-quality content,” it could be lights out for Netflix. There’s always the task of staving off competition from a certain “Apple on the horizon” as well…

    4) APPLE TV

    There’s been much speculation regarding whether Apple has an actual HARDWARE TV in development, which differs greatly from their original APPLE TV, which ostensibly streamed apple content you already owned or created into your TV.

    The new TV, aptly dubbed the “iTV” reportedly has siri voice control and iCloud integration. If those features hold true, they don’t necessarily show what kind of content Apple could possibly license, but it would hint at the new WAY we interact with our TV i.e. you can throw away the remote control and never move a single muscle ever again.

    Rumors are that it would be in the $2000 price range for the TV itself and require an iTunes subscription in the 50 to 90 dollar range, leading one to believe that iTunes could re-invent itself as a supplier of streaming content that you don’t just download per show, but have access to a wide library in the same context as Netflix and/or Amazon Prime.

    5) Hulu

    This one is something of a no-brainer, considering the site has developed itself as a staple amongst people who are consummate TV fans, but there’s still one problem…no movies.
    On the plus side, Hulu’s TV library can eliminate the need for people to even own a DVR or Tivo (assuming anyone even owns a Tivo anymore…). But where do we get our movie fix? Most people have a Hulu plus subscription (an 8 dollar fee per month which allows content to be streamed to a device other than a computer) in addition to paying for Netflix. Could apple or google come along and combine the services? Could someone else?

    6) Football on DirecTV

    Many called for the death of DirecTV with the emergence of the online channels above, but that was before DirecTV realized that Americans love football…a lot. Most people are willing to pay 400 dollars a year to guarantee that you can watch every football game on the market, a feat that is not just logistically impossible, it all but eliminates the possibilities of having a remotely productive weekend.

    With all this being said, DirecTV is having a record number of new subscribers, anchored by the fact they now give away the 400 dollar NFL Sunday Ticket for free (for the first year on a 2 year contract).

    “With 1.28 million gross adds during the quarter, we believe that the Sunday Ticket promotion is translated directly into subscriber growth,” said Vijay Jayant, an ISI Group analyst.

    That’s all swell, but it comes at a cost of $962 million for DirecTV to acquire its customers, an 18% jump from last year. DirecTV can’t survive off promotions forever, and sooner or later one has to consider its model outdated, since it offers little to no integration with streaming devices like tablets or simple desktop computers.
    The developments above will most likely transpire over much longer than a year, but the next coming months will shape which manufacturer comes out on top and how they set the tone for television for years to come.

    Will we have one piece of hardware that integrates with mobile platforms to integrate our TV needs? That’d be the kind of thing out of a sci-fi story, but it very well could be on the horizon, depending on who wins the battles above.

    Undoubtedly, this year will shape how much of that story develops.

  2. eferz

    eferz Well-Known Member

    Nov 4, 2010
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    Heh, with Google TV, I'm already taking advantage of four of the six permutations. Guess that I'm living in the future. Too bad I can't tell myself what the next winning lottery numbers are... or can I?

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