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5 Ways Project Glass Could Revolutionize Google TV

Discussion in 'Google TV General Discussion' started by CatfishRivers, Jun 3, 2012.

  1. CatfishRivers

    CatfishRivers Well-Known Member

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    5 Ways Project Glass Could Revolutionize Google TV - Forbes (click for full article)

    "There has been a lot of talk this week about Project Glass, the initiative Google's co-founder Sergey Brin keeps tantalizing us with in interviews, and by wearing them around highly influential tech writers and by making videos, including this from a few months back:



    Google knows how to scale and so I am pretty sure Brin & Co. are doing something this promo doesn't even hint at: watching TV. If they're not, they should. Because Project Glass is the tipping point technology for second screen TV (and movies for that matter). And that could not only mean Google takes the lead in augmented reality, and obviously with augmented television, but TV itself.


    Google TV has been largely met with meh, something that has not deterred them from moving forward. There have been hints at their own cable delivery system, they've held TV app hackathons and they're expanding into new markets. Smart TV is a marathon and they know it.


    And if you think that Mountain View isn't putting 2 and 2 together on Glass + TV, consider a small endeavor last year with Google Googles and the HTC Sensation ad campaign, courtesy of Teressa Iezzi at Fast Company's Co.Create:


    The TV spot offers viewers (who scan when prompted near the end of the spot) a download of a street art mural and a track and video from precocious Internet singer Maria Aragon, and FunnyorDie created a new episode of its series High Five for the campaign.


    "We're not just piling more product messaging on the consumer but giving them access to things they're interested in," says Jon Maron HTC's VP Marketing, Americas. "The campaign is backed with over 60 unique pieces of content that can be unlocked and shared by consumers on Twitter or Facebook."


    Even with that example, the trick with the second screen model so far has been organically integrating your mobile experience with the TV experience. The promise of Project Glass in the walking world is those two experiences get closer to seamless. It's not hard to conclude the same would be true for entertainment. And the two key impediments for TV-Second Screen integration play perfectly into Google's hands: 1) content flow from first to second screen; and 2) the viewers' ability to engage both at the same time.


    Here are 5 things Project Glass could do with Google TV to enhance the experience:"
     
    Last edited by a moderator: Jul 30, 2014
  2. CatfishRivers

    CatfishRivers Well-Known Member

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