Quantcast

24-hour 3D channel set to launch Sunday

Discussion in 'Google TV General Discussion' started by sparkyscott21, Feb 9, 2011.

  1. sparkyscott21

    sparkyscott21 Moderator Staff Member

    Joined:
    Nov 4, 2010
    Messages:
    7,280
    Likes Received:
    103
    Trophy Points:
    63
    Location:
    Northern Mich.
    [​IMG]


    Sony, Discovery and IMAX are launching the first 24-hour 3D channel this Sunday, according to two separate sources.

    The channel just struck its first carriage agreement with DirecTV and is set to officially announce the venture today.

    The service, called 3net, will air shows about the 3D experience along with spectacles from space such as "Hubble 3D," narrated by Leonardo DiCaprio, and "Wildebeest Migrations."

    Sony and Discovery are both hoping this new TV experience grabs both viewers and advertisers in the same way HDTV did a few years ago.

    It marks the second launch for Discovery this year. The first was OWN, the Oprah Winfrey Network.

    A general entertainment service, 3net will feature everything from natural history, documentary, action/ adventure, history, lifestyle and cooking, to name a few genres.

    The Sony-backed channel, headed by Chief Executive Tom Cosgrove, was announced late last year by Discovery CEO David Zaslav and Sony Corp. CEO Howard Stringer.

    The leadership team behind the venture includes Sony exec Rob Wiesenthal, Discovery’s Peter Liguori and IMAX exec Rob Lister.

    ESPN 3D launched last June in time for the World Cup and DirecTV also has a service, n3D. Viacom, which owns MTV, has said it’s looking into the new technology as a way to expand audiences.

    Other distributors are expected to come on stream soon.


    By Claire Atkinson
    February 9, 2011 10:23 P.M.
    Source​
     

Share This Page